Paid Media Account Manager

πŸ•’ April 14

🏒🏑 London – Hybrid

πŸ’΅ Β£35k - Β£40k / year

⏰ Full Time

🟒 Junior

🟑 Mid-level

πŸ’° Account Manager

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Logo of The Good Marketer

The Good Marketer

WebsiteLinkedIn

11 - 50 employees

Founded 2017

🀝 B2B

πŸ‘₯ B2C

B2B β€’ B2C β€’ Marketing

The Good Marketer is a digital marketing agency based in London that specializes in providing comprehensive marketing solutions tailored to small and medium-sized businesses (SMBs). They offer a wide range of services including social media advertising, search engine optimization (SEO), email marketing, content creation, and web development. The agency is dedicated to helping clients achieve their business goals through transparent communication, expert guidance, and data-driven strategies that enhance online presence and drive sales.

πŸ“‹ Description

β€’ Manage client relationships, including regular performance reviews, strategy sessions and day-to-day communications β€’ Coordinate media buying across channels - paid search (Google Ads, Microsoft Ads), paid social (Meta, TikTok, LinkedIn), display and programmatic β€” ensuring cohesive campaign execution β€’ Oversee campaign setup, targeting, bidding and budget pacing, working with media buyers to implement optimisations β€’ Define and monitor KPIs (CPA, ROAS, LTV, CTR) and produce clear, actionable performance reports for clients and internal stakeholders β€’ Lead A/B testing and creative experiments in collaboration with the creative team to improve ad relevance and performance β€’ Ensure tracking, tagging and attribution are configured correctly and collaborate with developers and analytics partners to troubleshoot measurement issues β€’ Provide commercial recommendations and forecasting to help clients scale spend efficiently and meet business goals β€’ Keep abreast of industry trends, platform updates and emerging formats to identify new opportunities for clients.

🎯 Requirements

β€’ 2-4 years’ experience in paid media, ideally within an agency environment managing multiple client accounts β€’ Practical experience across search and social platforms (Google Ads, Microsoft Ads, Meta Ads Manager, TikTok Ads) and familiarity with programmatic or DV360 is desirable β€’ Strong commercial and analytical skills with experience using reporting tools such as Google Sheets, Looker Studio or equivalent β€’ Proven track record of improving campaign performance through testing, optimisation and budget allocation β€’ Good understanding of tracking and measurement, including pixels, GTM and server-side considerations β€’ Excellent verbal and written communication skills for client-facing reporting and internal collaboration β€’ Organised and able to manage competing priorities for multiple accounts in a fast-paced setting β€’ Commercially minded, curious and proactive with a solutions-focused approach β€’ Desirable Skills: Experience with e-commerce platforms (Shopify, Magento) and Google Analytics/GA4 β€’ Familiarity with bidding strategies, attribution models and LTV-driven optimisation β€’ Knowledge of creative best practices for paid channels and experience running creative tests β€’ Certifications in Google Ads, Meta Blueprint or similar are advantageous.

πŸ–οΈ Benefits

β€’ Competitive salary range of Β£35,000 - Β£40,000 based on experience β€’ Innovative work environment at the cutting edge of digital marketing trends β€’ Opportunities for professional growth and development through training and certifications β€’ Supportive team culture that values creativity and collaborative effort β€’ Hybrid work options offering flexibility to balance professional and personal life β€’ 25 days annual leave plus Bank Holidays and an extra half day on your birthday and 2 duvet days.

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