Paid Media Strategist – Tech Agency

🕒 July 10

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The Growth Foundation

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🛍️ eCommerce

🤝 B2B

☁️ SaaS

eCommerce • B2B • SaaS

The Growth Foundation is a company specializing in eCommerce growth for businesses ranging from founder-led startups to established multinationals. They provide expertise across various aspects of business growth including brand strategy, customer relationship management (CRM), paid media, and marketplace trading. The company helps businesses unlock growth potential through strategic and executional support, talent acquisition, and technology integration. Their services aim to transform businesses by identifying growth opportunities and optimizing performance across all areas of a company.

📋 Description

• Developing paid media strategies across search, social, display, programmatic, video and shopping channels aligned to client business objectives and KPIs. • Planning and executing end-to-end campaign activity: audience targeting, channel allocation, bid and budget management, creative testing and landing page recommendations. • Day-to-day campaign management in platforms such as Google Ads, Microsoft Advertising, Meta Ads, DV360, Campaign Manager and trade desks; implementing tracking and tag management via GTM. • Optimising performance through structured testing (A/B and multivariate), bid strategies, audience layering and creative iteration to improve CPA, ROAS and lifetime value. • Setting up and maintaining measurement frameworks: conversion tracking, attribution models, UTM tagging and integration with analytics platforms (GA4, BigQuery or equivalent). • Producing clear, actionable performance reports and dashboards; extracting insight and presenting regular recommendations to clients and internal stakeholders. • Collaborating with creative, CRO and data teams to design high-converting assets, experiment roadmaps and improved user journeys. • Managing budgets and pacing across multiple clients and campaigns; forecasting media spend and ensuring efficient use of investment. • Maintaining strong client relationships: acting as the day-to-day paid media contact, leading meetings, setting expectations and communicating optimisation plans. • Keeping up to date with platform changes, privacy and regulatory developments, and emerging formats to propose innovative channel opportunities.

🎯 Requirements

• Hands-on paid media experience at an agency or performance-focused in-house team, managing end-to-end campaigns across multiple channels. • Proven experience with Google Ads and Meta Ads; familiarity with programmatic platforms and DV360 or similar is highly desirable. • Strong analytical skills with experience using GA4, spreadsheets, and dashboarding tools to report on performance and drive decision-making. • Practical knowledge of tracking and measurement: GTM, server-side tracking, attribution concepts and managing data flows to analytics platforms. • Commercially focused: able to set media KPIs, manage budgets, forecast outcomes and recommend optimisations that align to client ROI objectives. • Excellent communication and stakeholder management skills with experience presenting performance and strategic recommendations to client and senior audiences. • Curious and test-driven: comfortable designing experiments, interpreting results and iterating quickly to improve outcomes. • Organised and collaborative: able to manage multiple client priorities, work with cross-functional teams and support more junior colleagues.

🏖️ Benefits

• 25 Days holiday + BH (Plus extra days at Christmas Shutdown)