B2B Growth Marketer

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SalesPlaybook

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

🏢 Enterprise

☁️ SaaS

B2B • Enterprise • SaaS

SalesPlaybook is a company specializing in helping B2B entrepreneurs build and scale their sales operations effectively and efficiently. They provide services such as 1:1 sales coaching and pipeline generation, with a particular focus on using HubSpot tools to drive growth and achieve enterprise value. SalesPlaybook aims to address the common challenges faced by B2B startups, offering customized solutions tailored to each client’s unique business needs. Their approach is validated by their experience working with over 300 B2B entrepreneurs, providing insights and accountability to optimize sales processes and achieve rapid revenue growth.

📋 Description

• Open every engagement by building the foundation for a successful go-to-market motion: Segment the client's market and define their Ideal Customer Profile (ICP) – the targeting framework that guides all go-to-market activities. • Develop a positioning & messaging strategy that makes the client easy to remember and easy to buy. • Create internal and external alignment on the strategy, delivered as a GTM activities & strategy alignment document, a market segmentation & ICP definition, and a positioning & messaging framework. • Set up the strategy and infrastructure for a best-in-class, people-led LinkedIn motion that grows authority, builds trust and education with the audience, and attracts inbound opportunities. • Build a bespoke LinkedIn content strategy that ties the LinkedIn motion to business goals – with a strong content narrative, thought-leadership positioning, and clear content pillars that ensure consistency and relevance. • Run bi-weekly content calls to draw out each client's expertise, stories, and point of view as raw input for ideas. • Keep communication smooth and timelines on track across every account you run. Build monthly performance reports so clients always know how their content – and their pipeline – is developing.

🎯 Requirements

• Hands-on B2B marketing experience across positioning, messaging, and ICP definition – you know how to turn strategy into something a revenue team can actually use. • Excellent writing and communication in both German and English. • Genuinely strong copywriting – you can make an expert sound like the best version of themselves. • Comfort with LinkedIn as a go-to-market channel, including content operations, automation tooling (network expansion, engagement capture, enrichment), and paid amplification via Thought Leader Ads. • A highly organized way of working, comfortable juggling many accounts and moving pieces at once. • Natural curiosity – happy to dig into any industry or topic. • Sharp research habits, building real understanding before you write. • A detail-oriented mindset with high standards for quality. • Grounded confidence – self-assurance that's based on real competence and therefore doesn't need any show or exaggeration, and can say "I don't know" while still coming across as poised.

🏖️ Benefits

• Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency • Working with a manageable number of focused clients (4–6 simultaneously) • Positioning as a specialist expert in the B2B sales landscape • 90% remote work and fast decision-making processes • Performance-based compensation based on results • Professional development budget of up to 5,000 CHF annually