Lifecycle and Automation Manager

🕒 April 10

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Tibber

WebsiteLinkedInAll Job Openings

201 - 500 employees

Tibber is on a mission to change the way we buy and consume electricity.

📋 Description

• Define and maintain the end-to-end customer lifecycle across onboarding, activation, engagement, retention, up/cross-sell and winback • Own and evolve our lifecycle segmentation model to reflect our growing customer base • Use Braze to build, test and optimise automated journeys that drive feature adoption, retention and CLTV • Own the global onboarding automation setup, from first touchpoint through key activation milestones • Build proactive churn prevention and winback automations using behavioural signals and predictive scores • Run A/B and multivariate tests across lifecycle touchpoints to improve performance and guide decisions • Partner with local markets to align global lifecycle frameworks with local execution • Track and report on lifecycle performance across retention, churn reduction, reactivation and customer value • Improve workflows and output through AI tooling, experimentation and automation

🎯 Requirements

• Solid experience in lifecycle marketing, CRM, retention, or a similar role in a subscription or recurring-revenue business • Hands-on experience with Braze and building automated customer journeys end-to-end • Strong experimentation skills, with the ability to use data and insights to improve performance • Commercially minded, with a clear understanding of retention, revenue and customer value • Comfortable using AI tools and applying predictive signals in segmentation and automation logic • Fluent in English, our working language. German, Dutch or Swedish is a plus

🏖️ Benefits

• Health insurance • Remote work options