Senior Product Marketing Manager

🕒 April 7

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TigerConnect

201 - 500 employees

TigerConnect is healthcare’s most widely adopted communication platform – uniquely modernizing care collaboration among doctors, nurses, care teams, and patients. TigerConnect is the only solution that combines a consumer-like user experience for both clinical and patient communication with serious security, privacy, and clinical workflow requirements that today’s healthcare organizations demand. TigerConnect accelerates productivity, reduces costs, and improves patient outcomes.

📋 Description

• Own the development and execution of go-to-market plans and marketing strategies for specific product lines • Conduct and synthesize market, customer, and competitive research to inform product positioning, messaging, and growth opportunities • Translate product capabilities into clear, compelling value propositions and buyer narratives tailored to target segments and use cases • Partner closely with Product, Sales, Demand Generation, and Customer Success to support product launches, enhancements, and ongoing adoption • Contribute to pricing and packaging strategy through market insights, competitive analysis, and customer feedback • Develop and deliver high-quality sales enablement materials, including messaging frameworks, competitive insights, pitch decks, and objection-handling content • Ensure consistency of product messaging across key channels, including website, campaigns, and sales materials • Track and analyze performance of go-to-market activities, using insights to recommend optimizations and improve effectiveness

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field • 5+ years of B2B product marketing experience, preferably within SaaS or technology environments • Demonstrated ability to independently develop and execute go-to-market strategies for products or features • Strong foundation in market research, competitive analysis, and customer insights, with the ability to translate findings into actionable recommendations • Experience supporting pricing and packaging decisions through data-driven analysis • Proven ability to work cross-functionally and influence stakeholders across Product, Sales, and Marketing without direct authority • Experience with marketing and CRM tools (e.g., Salesforce, HubSpot, or similar) • Healthcare technology or clinical communication experience is a plus.

🏖️ Benefits

• Enjoy remote flexibility with teams across the US and globally - plus prime office space in El Segundo, California • Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match • Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge) • Our flexible time off lets you work hard and play hard—on your schedule • Join a mission-driven team committed to making a real impact in the world of healthcare • Recognized as one of the Best Places to Work in Los Angeles (2022, 2023, 2024, 2025, 2026)

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