Brand Marketing Manager – Creator & Culture Partnerships

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October 28

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Tilt (formerly Empower)

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Fintech • B2C • Finance

Tilt is a financial technology company that provides cash advance, lines of credit, and credit card services aimed at empowering customers financially. With an emphasis on accessibility, Tilt offers flexible repayment plans and eligibility irrespective of a customer's credit history, enabling individuals to qualify based on their real-time financial habits. The platform is user-friendly, boasting positive customer experiences and a high rating, making it a convenient option for those seeking to manage their finances and build credit effectively.

201 - 500 employees

💳 Fintech

👥 B2C

💸 Finance

📋 Description

• Identify, recruit, and contract creators to authentically tell Tilt’s story and reflect our mission and values. Build scalable talent pipelines, negotiate deals, and steward long-term partnerships that deliver strategic brand and business value. • Turn social trends, consumer insights, and audience behaviors into bold, memorable campaign concepts that express our key points of difference and bring our products to life. • Collaborate with creators and the growth marketers to produce, test, and iterate on high quality direct-response creative that aligns with our messaging strategy and optimizes for short-term conversion. • Collaborate with creators and the growth marketers to produce, test, and iterate on high quality direct-response creative that aligns with our messaging strategy and optimizes for short-term engagement and brand preference. • Use data to demonstrate impact beyond views and likes. Define business-aligned KPIs and translate campaign performance results into actionable learnings. • Lead creative projects end-to-end — from concepting and resourcing to timelines, stakeholder coordination, and delivery — ensuring work launches on time and on brief and drives measurable impact. • Spot cultural trends, emerging platforms, and rising creator voices that speak to Tilt’s audience. Identify substacks, podcasts, communities, and formats our audience follows. Surface the best opportunities, and proactively share them with the team. • Cultivate genuine connections with creators, influencers, trendsetters, and other talent who align with Tilt’s audience and values. Turn relationships into strategic opportunities and long-term creative advantages.

🎯 Requirements

• Bachelor’s Degree in marketing or a related field • 5+ years of brand or influencer marketing experience at a brand with storytelling in its’ DNA, talent agency, or branded content publisher • You have a demonstrated ability to drive customer growth through creator partnerships. You’re comfortable using data to show the impact of your work. You go beyond superficial metrics like views and likes, utilizing metrics that tie to business outcomes, such as conversion rates, CAC, or ROAS. • You see around corners, anticipating and solving for potential challenges before they arise. When the unexpected happens, you move with urgency to address it. • You regularly go beyond the obvious approach, pushing the boundaries of what is possible with creators, and remaining accountable to the outcomes. • You strive for excellence, bringing it out of your internal collaborators and creator partners, ensuring all outputs are executed to the highest standards.

🏖️ Benefits

• Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement. • Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity. • Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards. • Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly. • Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.) • Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.