Senior Manager, Paid Search

🕒 6 days ago

🇺🇸 United States – Remote

💵 $105k - $125k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Oversee the complete lifecycle of paid search campaigns, including strategic planning, launch, and operational management. • Partner with day to day clients/client side subject matter experts to strategize & present new optimization or testing opportunities. • Interact and communicate with clients via email or phone, fostering strong relationships and ensuring client satisfaction. • Lead a team of paid search marketers, providing guidance, setting objectives, and fostering their professional development. • Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to scorecard tasks. • Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly. • Actively engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance. • Provide complete support for paid search campaigns, encompassing account setup, strategy development, organization, and tactical execution. • Utilize reporting, analytics, and trend tools on a daily basis to track campaign results and present findings in weekly client calls. • Ensure frequent internal communication and integration with other channel leaders working on the same client; enabling each team member to identify how other channel activity is impacting theirs.

🎯 Requirements

• 7-10 years of experience in Paid Search roles with a proven track record of executing successful campaigns with budgets of $1 million or more. • 2-3 years of team management experience preferred. • Possession of Google Ads Search Certification, showcasing proficiency and commitment to industry-standard practices. • Additional relevant certifications are considered advantageous (namely Google Display, Video, App, and/or Shopping). • Experience managing and overseeing campaign types beyond Paid Search, including PMAX (additional advantage if experienced with Display, Video, App, Shopping, Demand Gen, etc.). • Demonstrated success analyzing data and using analytics tools to drive marketing decisions. • Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint. • Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives. • Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

🏖️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. • 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources