tonies® USA
51 - 200 employees
📚 Education
Education
tonies® USA is a company that offers a creative audio experience for children through its innovative Toniebox, a screen-free audio speaker that plays music and stories. By placing a Tonie character on top, kids can enjoy various narratives and songs from a diverse library, including literary classics and Disney films, enhancing their imagination and listening skills. The company emphasizes educational and entertaining products for kids while promoting screen-free engagement.
Global Growth Marketing Manager – CRO & Referrals
🔥 2 minutes ago
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tonies® USA
51 - 200 employees
📚 Education
Education
tonies® USA is a company that offers a creative audio experience for children through its innovative Toniebox, a screen-free audio speaker that plays music and stories. By placing a Tonie character on top, kids can enjoy various narratives and songs from a diverse library, including literary classics and Disney films, enhancing their imagination and listening skills. The company emphasizes educational and entertaining products for kids while promoting screen-free engagement.
📋 Description
• Define the global prospect CRO strategy, owning the roadmap for paid landing pages, lead capture, and acquisition entry points • Manage the global CRO agency to ensure high-impact work is delivered efficiently • Drive improved conversion rates through refined messaging, audience relevance, and journey optimization • Lead the global referral program strategy, defining the product feature roadmap • Develop and test new acquisition journeys across website, app and CRM
🎯 Requirements
• 4-6 years’ experience in growth, CRO, performance marketing, ecommerce, experimentation or acquisition optimisation • Proven experience improving conversion across landing pages, acquisition journeys, ecommerce flows or lead capture funnels • Experience managing a CRO, digital product, performance marketing or experimentation agency • Experience building and managing structured testing roadmaps • Experience managing referral programmes or other incentive-based acquisition levers • Experience fostering cross-functional collaboration, driving alignment across Product, CRM, Data, Martech, and local market teams • Strong analytical and commercial judgement • Excellent communication and stakeholder management skills
🏖️ Benefits
• Collaborating with Performance Marketing, Product, and local market teams • Professional development opportunities • Remote work options
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