Head of Shopper Marketing

Job not on LinkedIn

🔥 26 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 43 days.
• No salary listed.

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The Quality Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2021

🍽️ Food & Beverage

🏥 Healthcare

🏭 Manufacturing

Food & Beverage • Healthcare • Manufacturing

The Quality Group is a company that unites the brands ESN and More Nutrition to provide premium products for health, enjoyment, and performance, emphasizing direct-to-consumer and social commerce. They primarily cater to the fitness and gym community, being the German market leader in sports nutrition with products such as protein powders and supplements. With headquarters in Hamburg, they have over 900 employees and maintain a high-performance culture focused on sports nutrition and healthy eating.

📋 Description

• Develop the cross-channel, data-driven B2B shopper marketing strategy and scalable standards for multiple markets • Translate shopper and customer data into concepts that increase preference, visibility, and sell-through • Develop and implement integrated POS campaigns and retail media initiatives • Own the rollout at the point of sale in Germany and other European markets • Enable Sales and Field Sales through clear briefings • Define and evaluate consistent KPIs for POS and retail media, and continuously develop the playbook • Provide functional and disciplinary leadership for the team and foster talent development • Manage agencies, display partners, and media service providers • Collaborate with Brand, Sales, Category Management, Revenue Growth Management, Commercial Planning, and Operations • Report to the VP Commercial Excellence & Activation

🎯 Requirements

• Several years of experience in shopper, trade, or retail marketing—ideally in FMCG, particularly in grocery and drugstore channels • Experience leading and developing teams, ideally across locations or markets • Understanding of purchasing dynamics in professional retail and decision-making at the point of sale • Experience with cross-channel campaigns, POS concepts, and retail media strategies • Analytical, data-driven approach and proven ability to manage projects across functions and countries • Clear, persuasive, and targeted communication skills, both internally and externally • Fluent German and English, with strong negotiation skills • Willingness to travel occasionally, primarily to Hamburg and for market visits across Europe

🏖️ Benefits

• Attractive employee discounts on ESN & More products • Flexible working hours and home-office opportunities • Subsidies for mobility and fitness, such as Wellpass and the Deutschlandticket • Company pension plan • Workation options and more

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