Senior Product Marketing Manager

🔥 22 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 15%

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TRACTIAN

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏭 Manufacturing

🔧 Hardware

🤖 Artificial Intelligence

🔥 Funding within the last year

💰 DEBT on 2026-07

Manufacturing • Hardware • Artificial Intelligence

TRACTIAN is a provider of AI-powered hardware and software for multimodal asset health and predictive maintenance. The company combines plug-and-play vibration and electrical sensors with cloud analytics and AI-driven failure diagnostics to deliver real-time monitoring, downtime prevention, unified asset health views, and CMMS/work-order integrations for asset-heavy operations. Tractian targets manufacturing, data centers, oil & gas, mining, government, and other industrial facilities and is used to scale reliability programs and reduce operational risk; the company recently reached a reported $1. 4B valuation after a $130M Series D.

📋 Description

• Own and evolve product positioning, messaging, and value propositions by ICP, persona, segment, and industry. • Define Sales messaging across the buying journey, including talk tracks, value drivers, proof points, objection handling, and executive narratives. • Partner with Sales Enablement to create usable seller guidance. • Help shape go-to-market architecture, product packaging, sequencing, introductions, pricing, and packaging discussions. • Analyze sales calls, deal data, win/loss patterns, customer feedback, competitive signals, and market shifts. • Improve competitive-deal positioning and strategy. • Bring market, customer, and competitive evidence into Product decisions. • Run user interviews for face-to-face insights. • Adapt global positioning and go-to-market strategy to regional realities. • Create pitch decks, battlecards, customer stories, value frameworks, and executive-facing narratives. • Collaborate with Growth, Content, Creative, Field Marketing, and Customer teams. • Track how new capabilities are understood and used after launch and feed learnings into future decisions. • Support product launches with aligned messaging and positioning. • Use AI for research, call analysis, competitive intelligence, synthesis, drafting, prototyping, and iteration.

🎯 Requirements

• 5+ years of experience in Product Marketing, Solution Marketing, GTM Strategy, or a closely related B2B discipline. • Strong experience with complex B2B or technical products, ideally in consultative sales environments with multiple stakeholders and meaningful deal sizes. • Evidence that you have shaped positioning, go-to-market strategy, or sales behavior in a way that affected how a product was understood or sold. • Excellent positioning and messaging judgment; ability to connect product capabilities to customer problems, measurable outcomes, and a clear reason to buy across different personas and market contexts. • Strong commercial instinct and analytical discipline; comfort working close to customers, pipeline, competitors, sales conversations, and qualitative and quantitative evidence. • Experience contributing to segmentation, packaging, pricing, launch strategy, or market entry decisions is highly valued. • Strong cross-functional judgment and ability to influence Product and GTM teams with evidence. • Strong hands-on execution; ability to turn an ambiguous commercial problem into a recommendation, analysis, talk track, or asset. • High curiosity about the product, customer, industry, competitor, and sales process. • Strong AI fluency and ability to use modern tools for research, analysis, and Product Marketing workflows. • Strong English for daily collaboration with global teams and stakeholders. • Bonus: Experience in industrial technology, manufacturing, hardware and software, IoT, or another technical B2B category. • Bonus: Experience with competitive intelligence, win and loss analysis, or deal-support programs. • Bonus: Experience using conversation-intelligence tools such as Gong. • Bonus: Experience with customer expansion, cross-sell or upsell, or regional go-to-market adaptation.

🏖️ Benefits

• Competitive Compensation • 30 days of paid annual leave • Education and courses stipend • Earn a trip anywhere in the world every 4 years • R$1.035/month for meals allowance • Health plan with national coverage and without coparticipation • Dental Insurance: we help you with dental treatment for a better quality of life. • Wellhub Membership: Access a wide range of gyms and training programs.

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