CRM and Product Marketing Manager

Job not on LinkedIn

🔥 49 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ASAAS

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2010

💼 Consulting

🏥 Healthcare

🏨 Hospitality

Consulting • Healthcare • Hospitality

ASAAS is a leading producer of 360° virtual tours in virtual reality. The company specializes in creating customized virtual tours, utilizing advanced technologies, including 360° video, drone technology, and interactive features, to enhance business visibility and engagement. With a commitment to quality and customer satisfaction, ASAAS offers immersive experiences for various industries, including schools, hotels, museums, and healthcare facilities, and aims to elevate online presence through innovative virtual solutions.

📋 Description

• Lead the CRM and Product Marketing strategy, focusing on Asaas’s customer base • Own the integrated view of the customer journey: activation, usage, expansion, and retention • Lead product distribution to the customer base, presenting the right product to the right customer at the right time and through the right channel • Analyze behavior, usage, engagement, product interactions, and relationship history to inform decision-making • Define, test, and evolve the Next Best Offer (NBO) logic • Own integrations and new distribution channels • Identify bottlenecks, opportunities, and friction points throughout the customer lifecycle • Accelerate onboarding and reduce the time to value for new products • Structure and scale CRM and Lifecycle Marketing, including segmentation, automation, personalized journeys, and contextual communications • Develop and track cross-sell, upsell, activation, adoption, and retention initiatives with Sales and Customer Success • Define, monitor, and improve metrics such as cohorts, activation, adoption, product penetration, expansion, churn, retention, LTV, and incremental revenue • Work with Product, Marketing, Sales, Customer Success, Data, and Engineering to create scalable experiences and initiatives • Consolidate results, learnings, and recommendations for leadership • Maximize the value generated by every customer in the Asaas customer base

🎯 Requirements

• Previous experience in growth-in-base, lifecycle, CRM, retention, or cross-sell/upsell at digital product, SaaS, banking, or marketplace companies • Ability to analyze cohorts, usage behavior, LTV, churn, and recurring revenue models • Experience structuring data-driven Next Best Offer/product recommendation logic • Proficiency with CRM/marketing automation tools and integrations across systems and channels, such as apps, email, push notifications, partners, and APIs • Strategic perspective to connect customer behavior, product positioning, and business results • Hands-on, data-driven, and results-oriented profile, with strong prioritization skills • Leadership and cross-functional collaboration skills • Preferred: previous experience leading lifecycle/growth-in-base teams or squads • Preferred: experience with recommendation/personalization models, such as Next Best Offer and Next Best Action • Preferred: experience leading the launch of new distribution channels and technical integrations, such as partner integrations and APIs • Preferred: experience in high-growth environments or products serving multiple customer segments • 8-hour workday, Monday through Friday • Employment under Brazil’s CLT labor regime

🏖️ Benefits

• Medical and dental insurance with no copay • Life insurance • Prescription medication assistance • Fitness allowance • Four free therapy or nutritionist sessions per month • Quick massages at headquarters • Flexible meal allowance on a Visa card • Free food at headquarters • Childcare assistance • Parental support program • Extended maternity and paternity leave • In-company training platform • Education assistance covering 70% of undergraduate tuition and language course fees, as well as courses and books • Home office allowance • Work equipment • Furniture allowance • Partnership with WOBA for access to coworking spaces throughout Brazil • Birthday month day off • Happy hour allowance • Referral bonus for new hires • Annual performance-based bonus • Stock option plan • No dress code