Head of Player Engagement

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Traffic Label Limited

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2006

📣 Marketing

🤝 B2B

📱 Media

Marketing • B2B • Media

Traffic Label Limited is a digital marketing agency that delivers performance-driven digital strategy and creative services for brands, specializing in SEO, affiliate marketing, and conversion-focused campaigns. Founded in 2006, the company combines marketers, developers, and creatives to serve hundreds of global clients with a focus on measurable results, collaboration, and continuous learning. They operate with a distributed team across multiple locations, hire for a range of marketing and product roles, and emphasize a culture of trust, curiosity, and growth.

📋 Description

• Build, recruit and lead a high-performing outbound player engagement team • Develop outbound engagement strategies that drive player conversion, retention and revenue growth • Design, implement and continuously improve call scripts, sales processes and customer engagement journeys • Personally conduct outbound calls while leading the team by example • Convert registered non-depositing players into first-time depositing customers • Re-engage inactive and dormant players through targeted outbound campaigns • Generate new business through proactive outreach to qualified sales leads • Coach, mentor and develop team members through regular call reviews and performance feedback • Monitor, analyse and improve key performance metrics, including: First Time Deposit (FTD) Conversion, Deposit Conversion Rate, Reactivation Rate, Contact Rate, Revenue Generated, Customer Satisfaction • Analyse campaign performance and identify opportunities for continuous improvement • Work closely with CRM, Marketing, VIP and Operations teams to maximise player engagement across multiple brands • Produce regular performance reports and recommendations for senior management • Ensure all customer interactions comply with company policies and applicable regulatory requirements • Foster a positive, collaborative and results-driven team culture

🎯 Requirements

• Proven experience leading an outbound sales, telesales or call centre team • Strong commercial mindset with a track record of improving sales performance and customer conversion • Experience recruiting, developing and managing high-performing teams • Hands-on sales experience with the confidence to actively participate in customer calls • Excellent leadership, coaching and motivational skills • Strong analytical skills with experience using KPIs, reporting dashboards and performance metrics • Excellent organisational and stakeholder management skills • Outstanding written and spoken English • Ability to thrive in a fast-paced, high-growth environment • Experience within iGaming, online casino, sportsbook or another digital entertainment sector (nice to have) • Knowledge of CRM platforms and customer segmentation strategies (nice to have)

🏖️ Benefits

• Performance-based bonus • Fully remote position with the flexibility to work from anywhere in Europe • Career progression within a rapidly growing international technology company • A collaborative, ambitious and supportive team environment • The chance to work with talented professionals passionate about innovation and performance