Director of Acquisition

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🕒 April 7

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Trafilea Tech E-commerce Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

🛍️ eCommerce

🤖 Artificial Intelligence

eCommerce • Artificial Intelligence • Marketing

Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.

📋 Description

• Lead end-to-end customer growth for a $500M+ DTC brand with over $100M in annual media spend • Own performance across paid, owned, and organic channels, driving efficient scaling while hitting CAC targets • Own acquisition strategy and execution across paid, owned, and organic channels, with Meta as the primary channel and others supporting scale • Budget allocation across $100M+ annual paid media spend with clear performance accountability • Creative strategy that drives sales for individual products and bundles • Use of AI tools across creative, media, and funnel to improve testing velocity and decision making • Funnel performance management (ad → landing page → offer → CRO tests) • Testing frameworks to measure incrementality and true contribution • Leadership of a team of Growth Managers across media, creative, and funnel

🎯 Requirements

• 10+ years in performance marketing or acquisition roles • Proven experience scaling direct response products (not just managing campaigns) • Managed $50M+ annual ad spend with clear allocation and testing logic • Strong creative strategy skills with ability to define angles, hooks, and offers • Experience leveraging AI tools to improve creative output, testing velocity, or acquisition performance • Hands-on experience building and optimizing funnels (ad, landing page, offer, CRO) • Experience leading 5-6+ senior growth or performance managers • Background in DTC, performance marketing, affiliate, or direct response environments • Proven ability to sell individual products or bundles (not only catalog or marketplace models) • Strong learning mindset (books, podcasts, frameworks in marketing, persuasion, sales)

🏖️ Benefits

• Fully remote • Competitive salary • Chance to impact a leading DTC brand