Trafilea Tech E-commerce Group
201 - 500 employees
đïž eCommerce
đ€ Artificial Intelligence
eCommerce âą Artificial Intelligence âą Marketing
Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.
Retention Manager, Beauty
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Trafilea Tech E-commerce Group
201 - 500 employees
đïž eCommerce
đ€ Artificial Intelligence
eCommerce âą Artificial Intelligence âą Marketing
Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.
đ Description
âą Own the retention marketing strategy across Email, SMS, and other customer engagement channels. âą Design lifecycle journeys including onboarding, cross-sell, replenishment, win-back, reactivation, and loyalty campaigns. âą Build segmentation and personalization strategies that improve customer experience and revenue. âą Plan, launch, analyze, and continuously optimize campaigns through A/B testing and experimentation. âą Monitor and improve key retention KPIs including LTV, repeat purchase rate, churn, conversion rate, revenue per recipient, and customer engagement. âą Partner closely with Growth, Product, Data, Design, and Customer Experience teams to deliver seamless customer journeys. âą Stay ahead of retention marketing trends, automation capabilities, and industry best practices.
đŻ Requirements
âą 5+ years of experience in CRM, Lifecycle, Email Marketing, or Retention Marketing. âą Experience managing Email and SMS strategies for eCommerce or DTC brands. âą Hands-on experience with marketing automation platforms such as Klaviyo, Braze, Iterable, Customer.io , HubSpot, or similar. âą Strong analytical skills with the ability to translate customer data into actionable growth initiatives. âą Experience with customer segmentation, personalization, and lifecycle marketing. âą Strong project management and stakeholder management skills. âą Excellent communication and copywriting abilities. âą Knowledge of Email and SMS compliance (GDPR, CAN-SPAM, TCPA, etc.). âą Beauty industry experience is a plus.
đïž Benefits
âą 100% Remote âą USD competitive salary âą paid time off âą more
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