
51 - 200 employees
Founded 1988
🤝 B2B
☁️ SaaS
B2B • SaaS
True North is a healthcare-focused marketing agency and strategic partner that delivers integrated brand, digital, and measurement services to health systems, specialty practices, and other healthcare organizations. With over 30 years of exclusive healthcare experience, True North offers HIPAA-compliant omni-channel marketing, patient acquisition, provider and health insurance marketing, creative and content production, SEO/SEM, traditional media (including direct mail), and a proprietary measurement platform (Compass) that turns fragmented data into actionable performance insights. The firm combines brand strategy and performance marketing to align marketing investment with measurable business outcomes for enterprise healthcare clients.
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51 - 200 employees
Founded 1988
🤝 B2B
☁️ SaaS
B2B • SaaS
True North is a healthcare-focused marketing agency and strategic partner that delivers integrated brand, digital, and measurement services to health systems, specialty practices, and other healthcare organizations. With over 30 years of exclusive healthcare experience, True North offers HIPAA-compliant omni-channel marketing, patient acquisition, provider and health insurance marketing, creative and content production, SEO/SEM, traditional media (including direct mail), and a proprietary measurement platform (Compass) that turns fragmented data into actionable performance insights. The firm combines brand strategy and performance marketing to align marketing investment with measurable business outcomes for enterprise healthcare clients.
• Our Senior Account Managers work with the marketing departments, Vice Presidents, and CEOs of hospitals and health systems nationwide to project manage and optimize compelling integrated print and digital marketing and communications strategies that connect them with their audiences in meaningful and effective ways. • In this role, you will foster, retain and grow client relationships. • As a Digital Marketing Account Manager, you are a trusted member of the client’s team and are deeply connected to the growth and success of True North.
• Proven experience leading and project managing campaigns that include a diverse mix of marketing tactics including, but not limited to website creation, landing pages, content creation, emails, digital ads, videos and animations, print publications and direct mail pieces • Experience leading campaign performance calls with clients and effectively providing insights and recommendations based on campaign results • Experience navigating and interpreting data provided from sources like Google Ads, Google Analytics, Facebook, and/or Youtube • Experience strategizing with clients, advising on messaging, branding and competitive positioning • The ability to keep clients on schedule and projects on budget within scope, while effectively communicating with and providing direction to other members of the team • Proven strategic development capabilities and a knowledge of marketing strategy, ideally in healthcare, including an understanding of interactive and digital media platforms such as email, paid search and social advertising and landing pages • Sharp active listening skills that allow you to identify opportunities to add value and grow accounts with existing clients • Ability to work in a fast-paced, deadline-driven environment with the ability to quickly pivot • Service-oriented attitude • Inquisitive, diplomatic and resourceful personality • Superior appreciation of agency time limitations, priorities and time allocation • Bachelor’s degree in business, marketing or a related field • Minimum of 5 years of experience in account services at a marketing or advertising agency • Experience within the healthcare industry preferred • Certifications in project management and content marketing preferred • Previous experience working remotely is preferred.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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