Director of Sales, Naturals

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TRUFF

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🛍️ eCommerce

🛒 Retail

👥 B2C

💰 $79.9M Venture Round - TRUFF on 2024-02

eCommerce • Retail • B2C

TRUFF is a consumer food brand specializing in premium truffle-infused condiments and sauces, including hot sauces, truffle oil, mayonnaise, pasta sauces, salt, and curated bundles. The company sells primarily direct-to-consumer through its e-commerce site with subscriptions and also distributes through retail partners, emphasizing gourmet, restaurant-quality flavors and lifestyle-focused branding.

📋 Description

• Build annual account plans (revenue, distribution, promo targets) aligned to growth goals. • Forecast volume, promo lift, and trade needs with accuracy. • Define KPIs and tracking to drive execution. • Own day-to-day customer relationships and sell-in (new items, packaging, innovation). • Execute promo calendars and in-store activation with Marketing/Trade. • Coordinate cross functionally to meet customer deadlines. • Use syndicated/retailer insights and category trends to inform plans. • Manage trade budgets for ROI; track deductions, promo efficiency, and sales. • Own customer P&L inputs; recommend pricing/promo adjustments to protect margin. • Anticipate forecast/relationship risks; propose mitigations. • Ensure compliance with customer terms, contracts, and promo guidelines. • Monitor execution across supply chain/retail and resolve issues fast. • Expand distribution, win secondary placements, and drive incremental volume. • Deliver data-driven sell stories/category reviews; represent TRUFF at key meetings and events. • Directly manage and guide Account Manager role to meet and exceed KPI’s associated with natural channel customers.

🎯 Requirements

• 7+ years of progressive sales experience in CPG, ideally within Food & Beverage. • 3+ years of effective sales-focused people management • Proven success managing Whole Foods and Sprouts, as well as other chain and independent natural channel retailers • Strong understanding of retail customer dynamics, promotional strategy, and trade spend management. • Experience working with and managing brokers, distributors and direct retailers (small and large) • Proficiency in syndicated data tools (Nielsen/IRI/SPINS) and retailer-specific portals. • Experience managing customer-specific P&L and delivering against ambitious revenue targets. • Demonstrated ability to scale brands within MULO environments. • Possess excellent interpersonal, listening, verbal, presentation, and written communication skills. • Ability to travel 20-30%.

🏖️ Benefits

• Competitive Salary • Performance Bonus • Equity • Comprehensive Health, Dental, Vision & Life Insurance • 401(k) with 3% company match • Generous PTO, Sick Time, Holidays & Parental Leave • Wellness, Internet & Cell Phone Stipends • Company-provided laptop