Growth Marketing Lead

Job not on LinkedIn

🕒 April 14

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Rockstar

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤖 Artificial Intelligence

Recruitment • HR Tech • Artificial Intelligence

Rockstar is a full-service recruitment company that leverages a blend of human expertise and artificial intelligence to help businesses hire better and faster at a lower cost. They offer a comprehensive recruitment service for less than $1,500 per role by providing access to a large talent database, fast and efficient candidate reviews, and human screening. Their proprietary AI enables the review of thousands of applications to quickly match candidates to job descriptions, while custom screening calls are conducted by recruiters in the US, UK, or Australia. Rockstar supports hiring across a wide range of professional roles, including sales, marketing, strategy, product, business operations, analytics, data science, software development, infrastructure, finance, and accounting. This flexible approach allows companies to meet strong candidates without long-term commitments, making it a cost-effective solution for teams of all sizes.

📋 Description

• Own pipeline generation across channels: paid acquisition, email/lifecycle, content syndication, events, and account-based programs • Build and execute multi-channel demand generation campaigns targeting enterprise accounts • Develop and run account-based marketing programs (ABM / ABX) to engage ICP accounts and buying groups • Own lifecycle marketing, including nurture sequences and conversion flows across the funnel • Own website performance and conversion rate optimization across landing pages, forms, and on-site experiences • Run high-velocity experiments across channels, messaging, audiences, and formats with a bias toward speed • Identify what drives pipeline, double down on what works, and quickly kill what doesn’t • Own campaign tracking, attribution, and reporting in partnership with GTM engineering / RevOps • Set goals, manage budgets, prioritize initiatives, and report on performance across pipeline and revenue • Partner closely with content, product marketing, GTM engineering, and sales to ensure alignment across all GTM efforts

🎯 Requirements

• 4–8 years of experience in demand generation, growth marketing, or GTM roles in B2B SaaS • Breadth across growth marketing with depth in one or more areas: paid acquisition, lifecycle/email, ABM/ABX, SEO, CRO, or marketing ops • Experience owning pipeline and executing campaigns across multiple channels • Strong understanding of marketing ops and analytics, including tracking, attribution, and funnel performance • Comfortable working with data and systems, and partnering with RevOps / GTM engineering • AI-native in your workflow and comfortable using modern marketing tools to execute faster and better • High quality bar with strong taste and customer-first thinking • Strong experimentation mindset: you test, learn, and iterate continuously • Strategic and scrappy: you can set direction while also executing hands-on • Organized and self-directed in an early-stage environment where you are building from zero • Must-haves • Experience at an early- to growth-stage startup (not just executing against an established playbook) • Experience building and running multi-channel demand generation programs • Strong understanding of account-driven GTM and pipeline generation • Experience managing paid campaigns and performance marketing channels • Experience building and optimizing lifecycle / nurture programs • Strong understanding of marketing ops fundamentals and campaign measurement • Ability to clearly articulate what campaigns you’ve run, what worked, and what you learned. • Strong plus • Experience selling to enterprise or finance / accounting personas • Experience running ABM / ABX programs • Experience working closely with sales on account-driven campaigns • Experience with tools like HubSpot, Clay, and AI-native ABM stack • Strong point of view on modern B2B demand generation and growth strategy.