Senior Manager, Growth Marketing

🕒 April 10

🏄 California, New York, +4 more states – Remote

🏄 California – Remote 🗽 New York – Remote 🦀 Maryland – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote ☕ Washington – Remote

💵 $165k - $185k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Evolve

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏪 Marketplace

Travel • Hospitality • Marketplace

Evolve is a vacation rental company that provides a seamless booking experience for travelers seeking private, professionally-cleaned rental homes. With a focus on hospitality, they offer 24/7 guest support and guarantee the best rates on vacation rentals. Evolve also ensures customer satisfaction with a 'Rest Easy' promise, addressing any issues that may arise. The company offers a wide variety of rental properties, including homes with specific features like pools, pet-friendliness, and proximity to popular destinations such as ski slopes and beaches. Evolve also supports the community through its Building Hospitality program and provides services for homeowners to start, manage, and grow their rental businesses.

📋 Description

• Responsible for demand generation end to end – paid acquisition, database marketing, funnel instrumentation, and conversion optimization. Directly accountable for MAL and MQL volume, CPL, CAC, and funnel conversion rates. • Build database marketing as a core growth pillar. Scale Evolve's owned-channel acquisition capability — prospect identification, enrichment, segmentation, and outbound programs across both owner and guest databases that compound over time. • Instrument the funnel. Build the attribution models, dashboards, and measurement infrastructure that give leadership real-time visibility into pipeline health. • Run a continuous experimentation program. Design and execute a testing roadmap across channels, creative, audiences, and landing pages. Build frameworks so experiments compound learnings. • Deploy AI as your, and the team’s, default operating mode. Integrate AI across campaign optimization, audience modeling, content generation, and reporting automation. • Own the stack, budget, and agency relationships and what all three produce. Set the standard for data-driven funnel performance and spend efficiency at MBRs and QBRs. • Lead a high-performing team. Develop your direct reports to operate with autonomy and accountability: a performance marketing manager, and two marketing technology analytics individual contributors.

🎯 Requirements

• A builder profile: you default to creating systems, not managing processes. You're energized by finding efficiencies and playing offense on hard problems. • 7+ years in growth, demand generation, or performance marketing across B2B and B2C audiences, with demonstrated success building or scaling database marketing programs in high-growth technology, marketplace, or platform businesses where acquisition systems had to be built. • 3+ years leading marketers directly, with demonstrated ability to coach ICs across demand generation and MarTech disciplines. You've built or leveled up a team. • Comfortable partnering with the demand generation manager, and can go deep as needed with paid acquisition, marketing automation (Braze or equivalent), SEO/AEO, and analytics platforms. • As an AI-first operator, AI is embedded in how you plan, execute, and report. You can speak to specific tools, your use cases, and the measurable impact on your team's output. • Strong analytical skills. Experience building attribution models, defining funnel metrics, and translating data into growth strategy. Comfortable with Amplitude or marketing analytics platforms. • Experience managing marketing budgets with rigor — building forecasts, tracking spend efficiency, and making reallocation decisions based on performance data.

🏖️ Benefits

• Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match. • 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage. • Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance. • Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you. • Annual Evolve travel credit after one year and discounts on stays at all Evolve properties. • World-class onboarding programs, learning, and development resources to help you grow your impact. • Employee Resource Groups celebrating our diverse communities at Evolve.