Marketing Executive, HubSpot Experience

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Twoconnect

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

👥 HR Tech

🤝 B2B

🏪 Marketplace

HR Tech • B2B • Marketplace

Twoconnect is an outsourcing service provider specializing in tailored and scalable offshore staffing solutions for businesses in Australia and New Zealand. They offer expert HR consulting, talent sourcing, onboarding, and performance management to help companies build dedicated offshore teams in various industries, including accounting, IT, healthcare, and retail. With a focus on long-term partnerships, Twoconnect streamlines the recruitment and management of remote staff to enhance operational efficiencies and reduce costs.

📋 Description

• - Take ownership of the company’s HubSpot platform, ensuring it is fully utilised as the central sales and marketing engine. • - Build, manage and optimise CRM workflows, automations, sequences, lead nurturing campaigns and customer journeys. • - Improve contact segmentation, lifecycle stages, lead scoring and campaign tracking. • - Identify underutilised HubSpot functionality and proactively recommend improvements to increase efficiency and marketing effectiveness. • - Develop reporting dashboards and provide insights into campaign performance, pipeline activity and marketing ROI. • - Drive adoption of HubSpot best practices across the business. • - Develop and implement structured follow-up campaigns for quotations, prospects and existing customers. • - Build automated nurturing workflows to improve quote conversion rates and reduce lost opportunities. • - Create remarketing campaigns targeting historical leads and inactive prospects within the CRM. • - Improve visibility into customer engagement through behavioural tracking, reporting and campaign analytics. • - Work closely with the sales team to strengthen lead management processes and maximise conversion opportunities. • - Plan, coordinate and execute multi-channel marketing campaigns across email, social media, website and digital platforms. • - Produce newsletters, email campaigns, landing pages and promotional campaigns using HubSpot. • - Repurpose existing marketing content into engaging campaigns across multiple channels. • - Coordinate campaign execution from concept through to reporting and optimisation. • - Ensure campaigns align with business objectives, customer personas and target markets. • - Manage the company’s social media presence to enhance brand awareness, credibility and market visibility. • - Create and update marketing collateral including brochures, newsletters, presentations and digital assets using Canva. • - Maintain consistent branding across all customer touchpoints and marketing materials. • - Coordinate content updates across websites, landing pages and digital marketing channels. • - Work with external suppliers where required to ensure marketing projects are delivered efficiently. ** • - Review existing marketing activities and proactively identify opportunities for business growth and increased market share. • - Recommend new marketing initiatives, campaigns and customer engagement strategies. • - Act as a trusted marketing adviser by bringing forward new ideas, improvements and best practice recommendations. • - Stay current with emerging marketing trends, HubSpot capabilities and AI technologies that can improve productivity and customer engagement. • - Identify opportunities to automate manual marketing processes through AI, APIs and other marketing technologies. ** • - Monitor campaign performance, lead generation and conversion metrics. • - Analyse marketing data to identify trends and recommend improvements. • - Work collaboratively with leadership and the sales team to align marketing activity with business goals. • - Operate with a high degree of autonomy, taking ownership of projects from planning through to execution and delivery. • - Other role-specific duties as they arise.

🎯 Requirements

• - A Bachelor’s degree in Marketing, Business, Communications or a related field would be highly regarded. • - Proven experience managing and optimising **HubSpot CRM**, including workflows, automation, sequences, reporting, segmentation and campaign management. • - Strong understanding of CRM-driven marketing, lead nurturing and marketing automation. • - Demonstrated experience planning and executing **end-to-end marketing campaigns** across multiple channels. • - Experience producing email marketing campaigns, newsletters, landing pages and digital marketing content. • - Proficiency with **Canva **for creating and updating marketing collateral and branded assets. • - Strong understanding of customer journeys, sales funnels and conversion optimisation. • - Ability to analyse marketing performance and translate insights into measurable commercial outcomes. • - Highly proactive with the confidence to identify opportunities, recommend improvements and drive initiatives independently. • - Excellent project management and organisational skills, with the ability to manage multiple priorities simultaneously. • - Strong written and verbal communication skills with exceptional attention to detail. • - Experience working alongside sales teams within a B2B, services or project-based business is highly advantageous. • - Exposure to AI-assisted marketing.

🏖️ Benefits

• **Why Join Twoconnect?** • We offer more than just a job — we offer a supportive and rewarding career experience. Here’s what you can expect from this opportunity: • - Work from home • - Monday–Friday: 7:00 AM – 4:00 PM PHT (*adjustments will be made for daylight saving time*) • - HMO with 2 free dependents and medical reimbursements • - Government-mandated benefits • - Opportunities to work with leading companies in Australia and beyond • - Training programmes for career development • - Engaging company outings, team activities and wellness sessions • - Supportive, inclusive culture • - Dedicated managers focused on your growth and success • Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long-term opportunities. • We offer competitive pay and benefits, additional entitlements and structured career development programs that make employment both financially rewarding and professionally sustainable. • Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritizes stability, growth and genuine care for every employee. • Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.