University Credit Union
Banking • Finance
University Credit Union is a member-owned credit union serving university communities and the general public with consumer and business banking services. It offers checking and savings accounts, money market accounts, certificates, IRAs, loans (home, auto, personal, student), credit cards, business banking and treasury services, insurance and investment options, and digital banking tools including mobile apps and a virtual assistant. UCU emphasizes competitive rates, personalized service, financial education, and membership benefits tailored to students, faculty, staff, alumni, and affiliated university communities.
Assistant Vice President, Digital Strategy – Innovation
Job not on LinkedIn
October 24
University Credit Union
Banking • Finance
University Credit Union is a member-owned credit union serving university communities and the general public with consumer and business banking services. It offers checking and savings accounts, money market accounts, certificates, IRAs, loans (home, auto, personal, student), credit cards, business banking and treasury services, insurance and investment options, and digital banking tools including mobile apps and a virtual assistant. UCU emphasizes competitive rates, personalized service, financial education, and membership benefits tailored to students, faculty, staff, alumni, and affiliated university communities.
📋 Description
• Lead the development and execution of the credit union’s digital strategy, ensuring alignment with organization goals and member expectations. • Drive continuous improvement initiatives to enhance the user experience, increase engagement, and optimize conversion rates across all digital channels. • Develop and implement strategies to drive online new account acquisition. • Collaborate with cross-functional teams to optimize the account opening process, streamline workflows, and leverage data analytics to identify opportunities for growth and increase conversion rates. • Oversee the implementation, integration, and management of digital systems, ensuring they operate efficiently and support the organization's digital goals. • Stay abreast of industry trends and emerging technologies related to digital banking, fintech, and consumer experience. • Collaborate with internal stakeholders and peer groups to ensure alignment and successful execution of digital initiatives. • Provide strong leadership, engage and motivate the team, and promote their development.
🎯 Requirements
• Bachelor’s degree in business or a related field. • Strong understanding of digital banking trends, consumer behavior, and emerging digital and associated technologies. • Familiarity with Artificial Intelligence, machine learning, and chatbot technologies. • Minimum 5 years of experience in digital strategy, product management, or related roles within the financial services industry. • Proven track record of driving digital transformation and delivering innovative solutions to significantly enhance user experience. • Experience with online new account opening acquisition and onboarding processes. • Experience leading, developing, engaging and motivating a team. • Experience collaborating and leading across cross-functional teams. • Excellent analytical and problem-solving abilities. • Strong data-driven mindset and approach. • Excellent aural, oral and written communication skills. • Well-organized. • Attentive to detail. • Strong project management and planning abilities. • Able to use related computer applications. • An independent thinker and self-starter. • Strategic mindset with practical hands-on approach to delivery. • “Can do” approach to resolving issues and overcoming objections.
🏖️ Benefits
• Competitive compensation • Options to work remotely/hybrid • A full 401(k) match up to 6% plus a potential additional annual profit share of up to 4% • Quarterly Gain Share awards, subject to meeting certain organization goals, with a payout of up to 10% of earnings • Generous paid vacation, plus accrual of paid sick time, and additional discretionary floating and cultural holidays • 11 paid Holidays • Choice of medical, dental, and vision plans, including some options that are 100% paid by the Credit Union. • Company-paid Life and Accidental Death and Dismemberment Insurance • Company-paid long-term and short-term disability insurance and Employee Assistance Program • Range of additional voluntary benefits, including additional Life, Critical Illness, Hospital and Accident coverages, plus Legal Insurance and Pet Insurance.
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