Email & SMS Specialist

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🔥 0 minutes ago

🌐 Philippines, Indonesia, +2 more countries – Remote

🇵🇭 Philippines – Remote 🇮🇩 Indonesia – Remote 🇸🇬 Singapore – Remote 🇮🇳 India – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

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UMAEZ - Universidad Multicultural Agroecológica Emiliano Zapata

WebsiteLinkedInAll Job Openings

11 - 50 employees

🛍️ eCommerce

📣 Marketing

👥 B2C

eCommerce • Marketing • B2C

UMAEZ - Universidad Multicultural Agroecológica Emiliano Zapata is a global brand operator that develops, launches, and scales consumer brands it owns across direct-to-consumer (D2C) channels and marketplaces. The company emphasizes performance-first, AI-powered operations and an in-house creative engine to produce high-performing ads and full-funnel marketing. UMAEZ partners across product development, paid media, conversion optimization, retention (email & SMS), UGC & influencer production, and fulfillment & logistics — positioning itself as a vertically integrated builder and scaler of consumer brands in fragrance, wellness, beauty, and lifestyle. It reports portfolio-level metrics such as $250M+ revenue generated, 3M+ active customers, and 12+ brands in its portfolio.

📋 Description

• Build and manage all email and SMS flows in Klaviyo, including welcome, post-purchase, pre-renewal, cancellation save, win-back, payment recovery, and new strategic flows • Set up and manage promotional, product launch, seasonal, upsell, and re-engagement email and SMS campaigns • Build and maintain behavioural, lifecycle-stage, purchase-history, and channel-level audience segmentation • Set up and run A/B tests on subject lines, send times, content variations, and offer structures; monitor results and provide recommendations • Own QA for every send, including links, tracking, UTM parameters, render tests, deliverability checks, and list hygiene • Produce weekly or monthly performance reporting covering open rates, click rates, revenue per recipient, flow performance by SKU, and deliverability metrics • Maintain the email and SMS calendar with the Head of Retention, including planned sends, active tests, and upcoming flow launches • Monitor Klaviyo updates, deliverability best practices, and retention trends and bring relevant capabilities to the team • Own the Klaviyo execution layer within the Retention Pod alongside the Head of Retention, designer, and E-Commerce Copywriter

🎯 Requirements

• Proven hands-on Klaviyo experience with flows, campaigns, segmentation, and reporting; portfolio or demonstrable account management experience • E-commerce or DTC background with understanding of subscription economics, churn, and lifecycle flows • Strong QA discipline covering broken links, missing UTMs, and rendering issues • Data literacy to interpret performance data and make clear recommendations • Organised and calendar-driven, able to manage multiple brands and sends in parallel • Comfortable in a fast-paced, remote, async team; able to own priorities and communicate proactively • Shopify familiarity and understanding of how the e-commerce stack connects to Klaviyo and related retention technology • Strong advantage: 3+ years of Klaviyo SMS experience • Strong advantage: subscription brand experience with recurring billing, renewal cycles, and cancellation save flows • Strong advantage: experience working closely with copywriters and designers • Strong advantage: familiarity with Loop Subscriptions or similar platforms • Strong advantage: experience across multiple brands or clients simultaneously • Shortlisted candidates must complete a 60–90 minute skills test covering Klaviyo setup or segmentation logic

🏖️ Benefits

• Competitive full-time salary based on experience • Shortlisted candidates complete a paid? No payment is stated; a short skills test before any interview is required