Google Ads Lead

Job not on LinkedIn

🔥 1 minute ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Valerie Group

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2025

🛍️ eCommerce

🤝 B2B

📣 Marketing

eCommerce • B2B • Marketing

Valerie Group is performance infrastructure for direct-to-consumer (DTC) e-commerce brands: an invitation-only partner that pairs a proprietary AI intelligence platform with elite human operators to scale digital-native consumer brands. They replace traditional agency and fund models by providing a unified service engine (paid media, creative, CRO, email, SEO, tech, and strategy), rigorous A/B testing and pilot frameworks, and a path to performance‑based capital that delays dilution until value is proven. Valerie integrates with platforms like Shopify, Meta, Google, TikTok and Amazon, focuses on outcome-driven growth and compounding execution, and targets founders who are operationally constrained but have high-margin, retention-ready products.

📋 Description

• Own and scale Google as a key acquisition channel across Valerie's ecommerce brands • Own Google Ads strategy, budgets, performance, experimentation, and channel growth across Search, Shopping, Performance Max, YouTube, Display, and emerging Google products • Translate growth targets into channel strategy • Make investment decisions and ensure campaigns deliver against revenue and profitability goals • Improve acquisition through search strategy, creative, feeds, bidding, measurement, and experimentation • Set direction for other Google Ads practitioners • Build playbooks and systems to scale Google performance across brands • Identify winning opportunities and risks proactively • Audit account performance and determine what is working, what is not, and why • Coach other buyers and raise Google Ads execution quality across the team • Translate complex performance data into actionable recommendations for founders and senior stakeholders • Stay current with Google's product changes, automation, AI, and emerging advertising capabilities • Participate in interviews and practical assessments as part of the hiring process

🎯 Requirements

• 7+ years of experience in Google Ads / paid search, with significant experience leading Google performance for ecommerce or DTC businesses • Proven experience owning and scaling significant Google Ads budgets across multiple brands, markets, or business units • Deep expertise across Search, Shopping, Performance Max, YouTube, Display, and Demand Gen • Strong understanding of Google Ads bidding strategies, including Target ROAS, Target CPA, Max Conversions, Max Conversion Value, and value-based bidding • Proven experience developing channel strategy against revenue, CAC, ROAS, CPA, and profitability targets • Strong understanding of keyword strategy, search intent, campaign architecture, ad copy, audience strategy, budget allocation, and optimisation • Deep expertise in Google Merchant Center and product feed optimisation • Strong experience with structured experimentation across creative, copy, bidding, targeting, feeds, landing pages, and campaign structures • Strong understanding of ecommerce metrics including ROAS, CAC, CPA, MER, CVR, revenue, contribution margin, and profitability • Strong knowledge of measurement and attribution, including GA4, GTM, Enhanced Conversions, offline conversion tracking, and server-side tracking • Ability to audit complex Google Ads accounts and identify tactical issues and broader growth opportunities • Experience managing, mentoring, or providing strategic direction to other paid media practitioners • Excellent analytical, communication, and stakeholder management skills • Ability to work closely with Creative, Analytics, Ecommerce, Product, and leadership teams • Comfortable operating in a fast-moving environment with multiple brands and changing priorities • Google Ads certifications are listed as bonus points, not required

🏖️ Benefits

• Competitive compensation • Tools needed to do your best work • Opportunities to grow as Valerie grows • Meaningful work with visible impact • High ownership from day one • Collaboration with experienced founders, operators, and specialists • Inclusive workplace • Role-specific assessment or practical exercise where applicable