Senior Paid Specialist

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Valerie Group

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2025

🛍️ eCommerce

🤝 B2B

📣 Marketing

eCommerce • B2B • Marketing

Valerie Group is performance infrastructure for direct-to-consumer (DTC) e-commerce brands: an invitation-only partner that pairs a proprietary AI intelligence platform with elite human operators to scale digital-native consumer brands. They replace traditional agency and fund models by providing a unified service engine (paid media, creative, CRO, email, SEO, tech, and strategy), rigorous A/B testing and pilot frameworks, and a path to performance‑based capital that delays dilution until value is proven. Valerie integrates with platforms like Shopify, Meta, Google, TikTok and Amazon, focuses on outcome-driven growth and compounding execution, and targets founders who are operationally constrained but have high-margin, retention-ready products.

📋 Description

• Develop, launch, and optimise paid social campaigns across Meta platforms (Facebook, Instagram, Messenger) with TikTok as a secondary focus. • Own campaign performance across multiple ecommerce brands, ensuring budgets, pacing, and KPIs are consistently achieved. • Audit existing advertising accounts to identify opportunities for better structure, targeting, creative performance, and profitability. • Design and execute continuous A/B testing across audiences, creatives, landing pages, bidding strategies, and campaign objectives. • Partner closely with Creative teams to develop high-performing ad creatives based on campaign insights and customer behaviour. • Analyse campaign performance and translate data into actionable recommendations that improve ROAS, CPA, CTR, and conversion rates. • Stay up to date with platform updates, industry trends, and emerging advertising opportunities. • Collaborate with Growth, Brand, Creative, and Analytics teams to execute integrated marketing strategies. • Support experimentation initiatives and contribute ideas that improve campaign performance and operational efficiency. • Mentor junior paid media specialists and promote best practices across the team.

🎯 Requirements

• 6–8 years of hands-on experience managing Meta advertising campaigns in a performance marketing, ecommerce, or digital agency environment. • Proven experience managing high-budget campaigns with a strong track record of improving ROAS, reducing CPA, and scaling revenue. • Strong understanding of full-funnel performance marketing, including acquisition, remarketing, retention, and creative testing. • Advanced proficiency with Meta Ads Manager, Business Manager, and Meta Pixel. • Experience running structured A/B tests and making data-driven optimisation decisions. • Strong analytical skills with the ability to interpret campaign data and communicate actionable insights. • Experience working with Google Analytics (GA4), Looker Studio, Tableau, Triple Whale, Northbeam, or similar analytics platforms. • Excellent communication and stakeholder management skills. • Ability to manage multiple brands, campaigns, and priorities simultaneously.

🏖️ Benefits

• Competitive compensation and the tools you need to do your best work • Meaningful work with visible impact • High ownership from day one • Collaboration with experienced founders, operators, and specialists • Opportunities to grow as Valerie grows