Vega
51 - 200 employees
Founded 2001
👥 B2C
🛍️ eCommerce
🧘 Wellness
B2C • eCommerce • Wellness
Vega is a consumer nutrition brand that makes plant-based protein powders, supplements, and ready-to-drink shakes designed for athletic performance and everyday nutrition. The company emphasizes clean, gluten-free, and purpose-driven formulations for athletes and health-conscious consumers, sells direct-to-consumer through an online storefront and retail channels, and offers subscription and rewards programs.
Demand Generation Manager
Job not on LinkedIn
🔥 19 minutes ago
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Vega
51 - 200 employees
Founded 2001
👥 B2C
🛍️ eCommerce
🧘 Wellness
B2C • eCommerce • Wellness
Vega is a consumer nutrition brand that makes plant-based protein powders, supplements, and ready-to-drink shakes designed for athletic performance and everyday nutrition. The company emphasizes clean, gluten-free, and purpose-driven formulations for athletes and health-conscious consumers, sells direct-to-consumer through an online storefront and retail channels, and offers subscription and rewards programs.
📋 Description
• Own the full demand engine. • Paid search, paid social, programmatic, sponsorships, SEO, AEO, content distribution, email, nurture, webinars. • Run experiments every week. • Own AEO. • Build the strategy that gets Vega cited in ChatGPT, Perplexity, Claude, Gemini, and Google’s AI Overviews. • Use AI tools to do more with less. • Get the most out of every dollar. • Build the path to convert. • Run nurture in HubSpot. • Make it good enough that Sales actually wants the leads. • Own the numbers. Build the dashboards.
🎯 Requirements
• 3-6 years of experience in B2B demand gen or growth marketing. • Cybersecurity or technical SaaS preferred. • A scrappy, builder mentality. • Real A/B testing experience. • Hands-on AEO experience. • Solid in HubSpot (or similar), Google Ads, LinkedIn Ads, GA4. • Comfortable in spreadsheets.
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