Senior Measurement Analyst – Data & Advertising Performance

Job not on LinkedIn

🕒 4 days ago

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Globo

WebsiteLinkedInAll Job Openings

10,000+ employees

A globo é feita de gente que quer fazer diferente, fazer junto, fazer o futuro. Gente espalhada por todo o país (e mundo!) trabalhando com conteúdo, notícias, negócios, tecnologia e brasilidade de sobra.

📋 Description

• Ability to collect, process and interpret large volumes of data from multiple sources, such as Google Analytics, Google Ad Manager, Globo data, etc. • Analyze results from statistical models and translate them into relevant, actionable insights for clients. • Develop clear and impactful presentation materials with a focus on data storytelling. • Act as a point of contact for internal and external clients to lead study presentations. • Propose and develop new analyses, automations and AI applications to drive efficiency gains and continuous improvement of the team’s deliverables. • Maintain a constant focus on innovation by monitoring market movements, new technologies and methodologies that can advance our analyses, products and deliverables. • Serve as a technical reference for measurement, attribution and campaign performance evaluation. • Create reports and interactive dashboards that integrate data from multiple sources. • Perform data cleaning and manipulation in BigQuery. • Use programming languages such as SQL or Python to implement customizations and automations in analyses.

🎯 Requirements

• Bachelor’s degree completed in Marketing, Advertising, Economics, or related fields. • Knowledge of digital metrics (CTR, VTR, VA, CPM). • Experience with measurement and data tools (Google Analytics, Google Ad Manager, BigQuery). • Knowledge of TV metrics (TRP, GRP). • Knowledge of SQL and Python (intermediate level preferred). • Familiarity with BI and data visualization tools (Looker Studio, Power BI, Tableau, etc.). • Ability to interpret and communicate results from statistical models and attribution analyses. • Strong statistical reasoning for model interpretation, hypothesis validation and translating results into clear insights. • Proficiency in Excel and Google Sheets. • Desirable: knowledge of predictive models and fundamentals of Machine Learning, with interest in applying new analytical methodologies. • Experience in data science or participation in analytical innovation projects. • Familiarity with process automation and integrations between data tools (e.g., APIs, Python scripts or Apps Script). • Ability to communicate complex analyses simply and visually, turning results into strategic narratives. • Advanced English.

🏖️ Benefits

• We create environments where everyone is included, welcomed and valued. • We are committed to making Globo increasingly diverse in representation and thought, learning from each other and fostering creativity and innovation.