Media Analyst

🔥 18 hours ago

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AlmapBBDO

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📱 Media

☁️ SaaS

Media • SaaS

AlmapBBDO is a São Paulo–based full-service creative advertising agency that develops integrated marketing campaigns and branded content for major national and global clients across categories like CPG, finance, automotive, food & beverage, entertainment and tech. The agency produces TV and digital commercials, social and experiential activations, and strategic brand work, and also builds data-driven tools such as SYNTHS — a synthetic-data insights platform leveraging Google AI to inform campaigns. AlmapBBDO is known for high-profile creative work, festival accolades, and large commercial partnerships.

📋 Description

• Develop tactical and strategic media plans in collaboration with the Account Supervisor; • Manage campaign execution (TV and digital), from media buying through implementation; • Oversee special projects requiring briefings, scripts, approvals, and production; • Monitor KPIs and drive continuous optimizations based on data analysis; • Conduct media studies, audience research, and market and competitor analyses; • Generate strategic insights and recommendations to evolve campaigns; • Ensure placements, including managing makegoods/compensations and agreements with media vendors; • Maintain strong relationships with internal teams to ensure alignment and integration; • Coordinate execution activities: from purchasing advertising space to financial processes.

🎯 Requirements

• Offline media (TV, radio, OOH, print) and digital; • Platforms: Google Ads, Facebook Ads, TikTok Ads, among others; • Knowledge of Microsoft Office suite: Excel, Word, and PowerPoint; • Proficiency with the VBS system: practical experience using VBS and TV scheduling; • Performance metrics and indicators (reach, frequency, TRP, conversion); • Ability to use Instar for television audience data analysis; • Competence in using Easy Media for radio audience analysis and media planning; • Knowledge of TGI (Target Group Index).

🏖️ Benefits

• Diverse and inclusive environment • Opportunities for knowledge sharing and professional development