Benelux Channel & Field Marketing Manager

🔥 0 minutes ago

🇳🇱 Netherlands – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Cohesity

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🔒 Cybersecurity

Cybersecurity • Data Management • Cloud

Cohesity is a cloud data management platform that enables enterprises to protect, back up, and manage their data across various environments in a unified manner. By providing comprehensive solutions for data protection, security, and compliance, Cohesity helps organizations to optimize their data management strategies and enhance resilience against cyber threats and data loss. Their services are tailored to improve operational efficiency and empower businesses to derive actionable insights from their data.

📋 Description

• Plan and execute integrated multi-channel campaigns across Benelux • Tier target accounts and personalize engagement for strategic and net-new-logo prospects • Manage the full lead lifecycle from segmentation through sales handoff and pipeline tracking • Work with sales and use data insights to identify in-market accounts, especially net-new-logo opportunities in the Netherlands • Build and manage executive engagement programs for CIO/CISO-level buyers • Build and own channel partner relationships across Benelux, focusing on the Netherlands partner ecosystem • Align channel marketing plans with sales priorities and net-new-logo targets • Execute co-branded marketing programs, partner campaigns, and enablement/training initiatives • Support Benelux partners on-site as needed • Plan and manage partner events, executive roundtables, and industry trade shows • Support regional awareness and demand-generation campaigns • Adapt and localize global webinars, email, and campaign content for regional use • Collaborate on event logistics, promotion, and follow-up • Track and analyze campaign performance, ABM account progression, and net-new-logo conversion • Collaborate with sales, SDR, marketing operations, presales, partner teams, and global teams • Travel regularly across Benelux to support partners and events

🎯 Requirements

• Proven experience in both channel marketing and field marketing • Ideally, a background in ABM or vertical marketing • Strong business acumen and understanding of the Benelux business landscape • Experience building executive-level engagement programs with CIO/CISO-level buyers • Experience building and maturing channel partner ecosystems, including co-branded programs and partner enablement • Experience planning and managing field events, trade shows, and executive roundtables • Experience managing the full lead lifecycle from segmentation through sales handoff • Experience adapting or localizing centrally-produced marketing content for regional use • Strong analytical skills and experience tracking campaign performance and ABM/net-new-logo conversion metrics • Genuine curiosity about AI and its application to marketing • Clear communication skills • Strong stakeholder management skills, including senior stakeholders and sales leaders • Self-starter who takes ownership of the regional business plan • Strong understanding of channel partnerships • Comfortable working cross-functionally across sales, marketing operations, presales, and partner teams • Collaborative team player • Willingness and flexibility to be on-site with Benelux partners when needed despite the role being remote • Candidates must have the legal right to work in the job location • Candidates outside the area must be committed to relocating prior to their start date

🏖️ Benefits

• On-site partner and event support as needed • Travel across Benelux to support partners and events