Marketing Lead

🔥 1 minute ago

🇮🇳 India – Remote

💵 ₹0 - ₹4M / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Vestd

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

⚖️ Legal

📣 Marketing

Consulting • Legal • Marketing

Vestd is a platform offering share schemes and equity management solutions tailored for startups, scaleups, and established companies in the UK. It integrates directly with Companies House, providing real-time, accurate data management for company incorporations, funding rounds, and equity distribution. Vestd simplifies the management of employee share schemes, cap tables, and shareholder communications, contributing to a streamlined process for founders, investors, and accountants.

📋 Description

• Set and lead the India go-to-market strategy in alignment with global marketing goals • Lead the transition to the Vestd India brand across messaging, digital assets, campaigns, and customer touchpoints • Own the website, SEO, content roadmap, conversion, and joined-up paid, organic, email, social, and partner campaigns • Build a steady pipeline of qualified leads • Shape product positioning and messaging for Vestd’s equity management platform • Create sales enablement materials and lead product and feature launch campaigns • Own HubSpot workflows, lead scoring, lifecycle stages, attribution, and marketing reporting • Report pipeline, campaign performance, and ROI to India and UK leadership • Build partnerships with ecosystem players, industry bodies, and investors • Lead PR, media and analyst relations, executive thought leadership, speaking opportunities, roundtables, webinars, and flagship events • Own the marketing budget and allocate spend effectively • Lead annual marketing planning and quarterly reviews • Collaborate with sales, product, and leadership teams in India and the UK • Implement AI tools in content production, campaigns, and reporting

🎯 Requirements

• 12+ years of full-time marketing experience, including at least 5 years leading a marketing function or team • Clear career progression with increasing scope, budget, or team size • B2B marketing experience, ideally in SaaS, fintech, or professional services • Experience across brand, demand generation, content, paid media, and marketing operations • Track record of building a marketing engine that drives awareness, engagement, and qualified pipeline • Hands-on experience with HubSpot or a similar automation platform, Google Ads, and LinkedIn Ads, including budget management and performance reporting • Experience owning a budget and reporting pipeline and ROI to senior leadership • Experience building programmes for visibility in AI search and generative discovery platforms • Regular use of AI tools for content drafting, campaign production, and automated reporting • Impeccable attention to detail and accuracy • Clear, direct communication and comfort working across UK and India teams and time zones • Ability to thrive in a remote-first, distributed team and travel to occasional events and get-togethers • Suitable, quiet home-working space with appropriate desk/table and chair and reliable internet connection • Primarily India-based and eligible to work in India

🏖️ Benefits

• Equity through an Employee Stock Ownership Plan (ESOP), after the qualifying period • Remote-first work with flexibility during the working day • Attendance at twice-yearly in-person get-togethers and team retreats • Support with home working equipment • Personal training and development budget • Private medical insurance, after the qualifying period • Monthly recognition scheme • 25 days annual leave plus one extra day per year of service, up to five days • Regular team and company socials • Hardware and software required to support the role