Marketing Lead

🕒 August 6

🇮🇳 India – Remote

💵 ₹4M / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Vestd

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

⚖️ Legal

📣 Marketing

Consulting • Legal • Marketing

Vestd is a platform offering share schemes and equity management solutions tailored for startups, scaleups, and established companies in the UK. It integrates directly with Companies House, providing real-time, accurate data management for company incorporations, funding rounds, and equity distribution. Vestd simplifies the management of employee share schemes, cap tables, and shareholder communications, contributing to a streamlined process for founders, investors, and accountants.

📋 Description

• Own the India go-to-market strategy in alignment with global marketing objectives • Lead the Vestd India brand transition across messaging, digital assets, campaigns, and customer touchpoints • Own website strategy, SEO, content roadmap, and conversion optimisation • Plan and execute integrated paid, organic, email, social, and partner campaigns • Build a consistent pipeline of qualified leads • Develop product positioning, messaging, and sales enablement assets • Lead go-to-market launch campaigns for Vestd's equity management platform • Own HubSpot workflows, lead lifecycle management, lead scoring, and campaign attribution • Report on pipeline, campaign effectiveness, and ROI to India and UK leadership • Build partnerships with ecosystem players, industry bodies, investors, and strategic allies • Lead corporate communications, executive thought leadership, PR, analyst and media relations, speaking opportunities, CXO roundtables, and webinars • Own the marketing budget, quarterly planning, and resource allocation • Lead annual marketing planning, quarterly business reviews, budgeting, and investment prioritisation • Improve brand awareness, website performance, campaign ROI, partnerships, community engagement, marketing automation, and reporting

🎯 Requirements

• 12+ years of experience in leading the marketing function • Ability to build marketing programmes that maximise visibility across AI search and generative discovery platforms • Proven experience across brand, qualified demand, content, paid media, and marketing operations • Hands-on experience with HubSpot or equivalent marketing automation platform, Google Ads, and LinkedIn Ads • Experience with budget management and performance reporting • Experience owning a marketing budget and reporting pipeline/ROI outcomes directly to senior leadership • Ability to optimise AI tools for content drafting, campaign awareness, or reporting automation • Impeccable attention to detail and high accuracy • Outstanding written and verbal communication skills • Ability to work effectively across UK and India teams and time zones • Comfortable working in a remote-first, distributed environment • Startup or scale-up experience, particularly building or launching a function in a new market, is a nice to have • Knowledge of shares, share schemes, or equity compensation is a nice to have • Experience hiring and leading a marketing team is a nice to have • Experience marketing to SME founders, finance leaders, or similar B2B audiences is a nice to have • Must be primarily India-based and eligible to work in India • Suitable, quiet home working space with an appropriate desk/table and chair and reliable internet connection

🏖️ Benefits

• Equity • Remote-first work arrangement with autonomy and flexibility • Attendance at twice-yearly in-person get-togethers • Employee Stock Ownership Plan (ESOP) after the qualifying period • Monthly recognition scheme • Support with home working equipment • Personal training and development budget • Private medical insurance after the qualifying period • Twice-yearly team retreats, potentially including overnight stays • Regular team and company socials • 25 days annual leave plus one extra day per year of service, up to five days