Marketing Lead

🔥 3 hours ago

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Vestd

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

⚖️ Legal

📣 Marketing

Consulting • Legal • Marketing

Vestd is a platform offering share schemes and equity management solutions tailored for startups, scaleups, and established companies in the UK. It integrates directly with Companies House, providing real-time, accurate data management for company incorporations, funding rounds, and equity distribution. Vestd simplifies the management of employee share schemes, cap tables, and shareholder communications, contributing to a streamlined process for founders, investors, and accountants.

📋 Description

• own the India GTM strategy in alignment with global marketing objectives, and lead the Vestd India brand transition across messaging, digital assets, campaigns, and customer touchpoints. • own website strategy, SEO, content roadmap, and conversion optimisation, and plan and execute integrated multi-channel campaigns (paid, organic, email, social, partner) that build a consistent, qualified pipeline. • develop product positioning, messaging, and sales enablement assets, and lead go-to-market launch campaigns for Vestd's equity management platform. • own HubSpot workflows, lead lifecycle management, lead scoring, and campaign attribution, and report on pipeline, campaign effectiveness, and ROI to India and UK leadership. • build strategic partnerships with ecosystem partners and industry associations, run executive roundtables and webinars, and manage the marketing budget and quarterly planning against growth objectives.

🎯 Requirements

• 5+ years of experience in leading the marketing function. • Proven track record across the full marketing mix - brand, demand generation, content, paid media, and marketing operations - not just one specialism • Hands-on experience with HubSpot (or equivalent marketing automation platform), Google Ads, and LinkedIn Ads, including budget management and performance reporting • Experience owning a marketing budget and reporting pipeline/ROI outcomes directly to senior leadership • Confident using AI tools in day-to-day marketing work - for example content drafting, campaign optimisation, or reporting automation • Impeccable attention to detail and a high degree of accuracy • Excellent written and verbal communication skills, with the ability to work effectively across UK and India teams and time zones • Comfortable working in a remote-first, distributed environment

🏖️ Benefits

• This job is remote-first, although attendance is required twice yearly at our in-person get-togethers • A flexible environment to help you achieve the best work/life balance • An Employee Stock Ownership Plan (ESOP), of course! (After the qualifying period) • Monthly recognition scheme, where we celebrate our folk • Support with home working equipment* • A personal training and development budget to keep your career and professional growth on track • Private medical insurance (after the qualifying period) • Team retreats are held twice a year. They can include an overnight stay and focus on fun and team cohesion • Great team ethos, connect through regular team and company socials • 25 days annual leave plus one extra day per year of service (up to five days)