Senior Director, Digital Marketing

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🕒 May 17

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Viatris

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2020

💊 Pharmaceuticals

⚕️ Healthcare Insurance

Pharmaceuticals • Healthcare Insurance

Viatris is a global healthcare company committed to improving access to high-quality medicines for patients worldwide. They offer a diverse range of products including brands and generics, and focus on various therapeutic areas that address both noncommunicable and infectious diseases. Viatris operates with a goal of providing reliable medication supply, ensuring that patients receive the treatments they need when and where they need them. The company is dedicated to healthcare empowerment, facilitating healthier living through various stages of life, supported by their global healthcare gateway. Their operations are grounded in a strong commitment to sustainability, corporate governance, and regulatory compliance across different geographies.

📋 Description

• Collaborate with commercial leadership to identify the most significant digital and media opportunities in terms of revenue generation and ROI. • Lead the development of comprehensive digital strategic and tactical plans by partnering with brand teams and agencies (media and creative) to translate brand strategic plans into optimal digital and media solutions. • Develop and effectively manage digital budgets. • Ensure that the team is consistently analyzing performance metrics and making the necessary adjustments in order to optimize ROI. • Lead digital innovation at Viatris by maximizing existing capabilities while evaluating new technologies and approaches within the digital and media ecosystem. • Lead the development of high-impact business cases to gain advocacy and secure funding for innovative initiatives. • Ensure digital marketing and commercial stakeholders have timely access to the metrics and KPIs needed to manage the business and assess performance, including the development of tailored reports and dashboards. • Serve as the principal leader for external digital agency relationships for both consumer and professional. • Guide, collaborate and appropriately influence partner functions to advance high potential digital initiatives. • Drive the development and enterprise-wide adoption of omnichannel capabilities, including U.S. Sales orgs.

🎯 Requirements

• Minimum of a Bachelor's degree (or equivalent) and 8 years of relevant digital and brand experience. • Master's degree (or equivalent) and 5 years of relevant experience preferred; however, a combination of experience and/or education will be considered. • Experience on both the agency and client sides preferred. • Direct experience designing, executing and optimizing digital, consumer and B2B marketing programs. • Direct experience with marketing analytics, and analysis and application of metrics against business goals. • Broad and deep understanding of digital marketing and media ideally in the pharmaceutical industry. • Excellent understanding of business and brand management as it relates to fast-paced consumer and pharma brands. • Knowledge of digital, social, mobile industry best practices including key vendors, services providers and agencies. • Ability to work effectively in a cross-collaboration environment and bring ideas together for a better solution. • Strong communication skills and project management skills. • Strong results orientated team player. • Strong quantitative, analytical and problem-solving skills.

🏖️ Benefits

• competitive salaries • benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.