Product Marketing Manager

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Vista

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1995

📣 Marketing

🛍️ eCommerce

💰 $40M Venture Round on 2003-07

Marketing • eCommerce • Design/UX

Vista is a remote-first company dedicated to empowering small businesses by providing exceptional services in technology, design, marketing, and customer care. With a global workforce of over 6,500 team members across 17 countries, Vista emphasizes collaboration, inclusivity, and sustainability. Their commitment to innovation enables small businesses to thrive, while the company's culture fosters personal and professional growth for its employees.

📋 Description

• Partner with Product, Design, and Engineering during product discovery and market validation • Bring customer and market insights into product decisions through interviews, surveys, usability testing, market research, and competitive intelligence • Define customer segments, use cases, positioning, and value propositions for products and features • Design and run message, concept, pricing, and landing-page experiments • Partner on pricing, packaging, and monetization decisions • Own positioning, messaging frameworks, launch narratives, and value propositions • Lead go-to-market strategy for major feature launches and coordinate cross-functional execution • Partner with Lifecycle Marketing and Product Management on onboarding, activation, and lifecycle communications • Use product analytics to identify user-journey friction and improve activation, adoption, and conversion • Prepare launch assets and internal enablement materials, including messaging guides, FAQs, release notes, customer documentation, and training • Support VistaCreate primarily and DepositPhotos secondarily

🎯 Requirements

• Strong expertise in positioning, messaging, customer segmentation, Jobs-to-Be-Done (JTBD), product-led growth (PLG), onboarding, and go-to-market strategy for self-serve SaaS products • Experience using product analytics to understand customer behavior, evaluate feature adoption, identify funnel opportunities, and validate hypotheses through experimentation • Hands-on experience conducting customer interviews, surveys, usability testing, and competitive analysis • Understanding of freemium business models, product-led growth, pricing strategy, packaging, and conversion optimization • Experience using AI tools and workflow automation for customer research, competitive analysis, content creation, and go-to-market execution • 3+ years of Product Marketing experience in B2C SaaS • Experience working with Product, Design, Engineering, Analytics, and Marketing in cross-functional product teams • Ability to align stakeholders across Product, Engineering, Analytics, Marketing, and Leadership • Ability to translate qualitative and quantitative insights into product and go-to-market decisions • Ability to balance multiple product initiatives across VistaCreate and DepositPhotos • Advanced written and verbal English proficiency • Ability to translate complex product capabilities into clear, compelling customer value

🏖️ Benefits

• Remote-first company • Inclusive community • Growth opportunities • Vista Behaviors supporting a culturally strong and high-performing team • Diversity, equity, and inclusion culture • Equal employment opportunity