Product Marketing Manager

🕒 August 6

🇺🇦 Ukraine – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Vista

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1995

📣 Marketing

🛍️ eCommerce

💰 $40M Venture Round on 2003-07

Marketing • eCommerce • Design/UX

Vista is a remote-first company dedicated to empowering small businesses by providing exceptional services in technology, design, marketing, and customer care. With a global workforce of over 6,500 team members across 17 countries, Vista emphasizes collaboration, inclusivity, and sustainability. Their commitment to innovation enables small businesses to thrive, while the company's culture fosters personal and professional growth for its employees.

📋 Description

• Partner with Product, Design, and Engineering throughout discovery to validate customer understanding, usage, willingness to pay, and value communication • Bring customer and market insights into product discovery through interviews, surveys, usability testing, market research, and competitive intelligence • Define target customer segments, key use cases, positioning, and value propositions • Design and run message and concept validation experiments, including fake-door tests, landing page variants, prototype messaging, and pricing research • Partner on pricing, packaging, and monetization decisions • Own product positioning, messaging frameworks, launch narratives, and value propositions • Lead go-to-market strategy for major feature launches and coordinate cross-functional execution • Partner on onboarding, activation, and lifecycle communications strategy and messaging • Use product analytics to identify user-journey friction and design conversion and adoption experiments • Prepare launch assets and internal enablement materials, including messaging guides, FAQs, release notes, customer-facing documentation, and internal training • Support VistaCreate primarily and DepositPhotos secondarily

🎯 Requirements

• Strong expertise in positioning, messaging, customer segmentation, Jobs-to-Be-Done (JTBD), product-led growth (PLG), onboarding, and go-to-market strategy for self-serve SaaS products • Experience using product analytics to understand customer behavior, evaluate feature adoption, identify funnel opportunities, and validate product and messaging hypotheses through experimentation • Hands-on experience conducting customer interviews, surveys, usability testing, and competitive analysis • Understanding of freemium business models, product-led growth, pricing strategy, packaging, and conversion optimization • Experience using AI tools and workflow automation • 3+ years of Product Marketing experience in B2C SaaS • Experience working closely with Product, Design, Engineering, Analytics, and Marketing in cross-functional product teams • Ability to align stakeholders across Product, Engineering, Analytics, Marketing, and Leadership around customer needs and business priorities • Ability to balance multiple product initiatives across VistaCreate and DepositPhotos • Advanced written and verbal English proficiency

🏖️ Benefits

• Remote-first company • Inclusive community • Growth opportunities • Equal employment opportunity • Collaborative, inclusive, and innovative culture