Senior Digital Media Analyst

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🕒 5 days ago

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Vivo (Telefônica Brasil)

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1998

📡 Telecommunications

👥 B2C

📱 Media

Telecommunications • B2C • Media

Vivo (Telefônica Brasil) is a leading Brazilian telecommunications company that provides mobile services (prepaid, postpaid, control), fixed broadband (Vivo Fibra), fixed voice, and TV/streaming products (Vivo Play and TV packages). It sells devices and accessories, offers bundled plans (Fiber + Mobile), digital services and apps (content partners like Amazon Prime, Netflix, Disney+, HBO), and features such as 5G connectivity, online customer support and self-service. Vivo serves both individual consumers and business customers across Brazil with nationwide coverage and retail channels.

📋 Description

• Develop media strategy and planning together with the internal team; • Responsible for campaign execution using media tools/platforms, monitoring KPIs daily and recommending necessary optimizations; • Manage the budget, tracking planned vs. actual and coordinating payments and supplier controls with the team; • Identify trends, patterns and opportunities in collected data to guide strategic marketing decisions and KPIs such as CAC; • Collaborate with the marketing team to develop new approaches and strategies based on derived insights; • Lead experimentation initiatives and A/B testing, managing the full process and integrating all involved areas; • Monitor campaign results across business units and with key stakeholders; • Propose improvements and identify opportunities in AdTech and MarTech for different company segments; • Build analyses and reports for presentation to different hierarchical levels; • Work effectively with AI tools to gain scale and agility; • Familiarity with attribution models (MMM).

🎯 Requirements

• Solid experience managing and operating performance media strategies; • Knowledge of analytics platforms GA360 and GA4; • Experience with DV360, Google Ads, SA360, Campaign Manager, Facebook Ads, affiliate networks, etc.; • Advanced Excel skills for analyses, reporting and control spreadsheets; • Ability to prepare presentations in PowerPoint; • Basic understanding of cloud structures related to media; • Basic knowledge of tagging ecosystems and dataLayer; • Ease in building relationships and working across different teams and stakeholders; • Desirable: experience with automation and creating media operation routines using AI.

🏖️ Benefits

• Choose the ideal benefit for you and your dependents from a digital platform with multiple categories such as Gym, Meal Voucher (VR), Food Allowance (VA), Pharmacy Assistance, Health, Dental and Life Insurance; • Company mobile phone — yes, a brand-new smartphone for you! • Unlimited voice and data plan — truly unlimited, on the best mobile network with Vivo 5G! • Exclusive Vivo offers with special discounts on fixed line, broadband, TV and apps; • Eligible to receive an annual bonus or profit-sharing (PPR); • Plan your future with a private pension plan; • Have children? You may receive a subsidy to help with school, daycare or nanny expenses; • Work in an environment that respects your personality, clothing style and individuality so you can be authentic. #ComeAsYouAre • Work remotely up to twice a week. #Mobility • Flexible working hours; • Enjoy a day off to celebrate your birthday; • Participate in one of the largest corporate volunteer programs to help transform the world; • Take advantage of our Educational Development Program offering partnerships with educational institutions at a discount, as well as certifications and online courses; • Accelerate your career through our Internal Recruitment Program, in Brazil or abroad — we are present in more than 17 countries! #VivoMyCareer • Access a range of initiatives to support your physical, emotional and social health — our #VivoWellbeing program offers consultations with nutritionists, psychologists, social services, telemedicine, and more!