Digital Program Manager – Brand Social

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🕒 November 5, 2025

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Vocal Media

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

📱 Media

🌍 Social Impact

Media • Social Impact

<Vocal Media> Vocal Media is a mission-driven media company that helps social change movements integrate with contemporary internet culture. It connects digital influencers and content creators with organizations, campaigns, and businesses to build high-impact social media movements and advocacy campaigns focused on equity, justice, and public interest issues. The company emphasizes measurable reach and engagement, highlighting influencer collaborations and large organic impressions.

📋 Description

• Lead day-to-day management of social media programs, aligning strategic direction with client goals; • Coordinate across departments and with external stakeholders to ensure seamless execution, from content production and approval to performance reporting; • Serve as a thought partner to clients, proactively identifying growth opportunities and innovative strategies to optimize performance and reach client goals. • Lead multiple social media coordinators to execute program strategies, providing resources, guidance, and feedback to drive content excellence and team performance; • Host internal team meetings and regular 1:1s to address challenges, provide consultation and support, and ensure alignment on goals and deliverables; • Foster a positive, inclusive team culture by promoting collaboration, recognizing achievements, and motivating team members to perform at their best while maintaining high standards of work quality. • Monitor content output and performance across client social media accounts, tracking audience data, progress to goals, and overall program effectiveness; • Oversee the content production process from ideation to publication, ensuring output is both brand-aligned and performance-optimized; • Collaborate with internal departments in developing and leveraging resources and tools to execute and optimize client programs. • Serve as the primary point of contact for day-to-day program needs, leading weekly client meetings, presenting program updates, facilitating discussions, and ensuring strategic alignment; • Produce comprehensive client-facing reports that showcase program performance, highlight key metrics, provide strategic insights, and demonstrate ROI across social media initiatives; • Maintain consistent, proactive communication with clients, ensuring they are informed, engaged, and confident in program direction and results.

🎯 Requirements

• 4+ years of social media experience in an agency, brand, or campaign setting, with at least 2 years in client-facing and/or team leadership roles • Proven success managing social media programs and teams • Strong understanding of platform-specific content strategies (TikTok, Instagram, YouTube, Facebook, etc.) • Skilled in building strong client relationships and presenting data-informed insights in compelling ways • Experience leading cross-functional teams and mentoring junior staff • Comfort with fast-paced environments and balancing multiple priorities • Familiarity with AI tools and workflow optimization preferred • Experience with social impact campaigns and purpose-driven brand initiatives

🏖️ Benefits

• Health insurance covered at 90% for full-time employees; dental and vision available • Unlimited PTO and sick leave • Fully remote work environment with home office setup reimbursement and monthly Wi-Fi stipend • Flexible hours across all continental U.S. time zones • 401(k) plan