Growth Specialist

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🕒 May 8

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WBS

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1998

A WBS é uma empresa baiana, fundada em julho de 1998, por quatro ex-funcionários da Promon Engenharia - o engenheiro mecânico Alberto Carvalho, o químico industrial Rivaldo Bôto, o engenheiro civil Rubens Frahia Bustani e o administrador de empresas André Luiz Perrone de Oliveira.

📋 Description

• Portal Management – KURSNET & mein NOW (core focus) • Platform ownership: Become the in-house expert on the logic and algorithms of KURSNET and mein NOW, taking full end-to-end ownership of WBS CODING SCHOOL's presence on both platforms — managing technical accuracy, keyword richness, and listing performance. • Listing optimization: Continuously refine course descriptions, metadata, and categorisation within both portals to maximize visibility and conversion into qualified leads. • Keyword intelligence: Conduct deep-dive research to identify and map high-intent search terms directly to our course listings, ensuring we reach learners at the right moment. • Performance monitoring: Track, analyze, and report on listing performance across both platforms, using data to inform ongoing optimization decisions. • Multi-portal expansion: Scale our reach by managing and growing our presence on additional platforms including WIS (IHK), Kursfinder, and the regional portals of all federal states. • Edtelligent management: Use Edtelligent to efficiently manage and synchronize listings across regional portals, ensuring a consistent, optimized brand presence nationwide. • Content collaboration: Work with the content and marketing teams to ensure all course copy and portal listings are accurate and keyword-rich. • AI tooling: Leverage AI-powered tools where relevant to streamline keyword research, listing audits, and content refinement. • Cross-team coordination: Collaborate closely with the wider marketing team to align portal strategy with broader campaign activity and course launches.

🎯 Requirements

• 2+ years of hands-on experience in portal management, digital marketing, or a data-driven marketing role • Experience with KURSNET and/or mein NOW is not required but is a strong advantage; familiarity with Edtelligent is a bonus • Native-level German — essential for managing German portal backends and understanding nuanced search intent • C1 English (written and spoken) — essential for collaboration with our international team • Comfortable with data: confident working with performance data and using it to drive decisions • Analytical: you see platform management as a data-optimization challenge, not just a data-entry task • Detail-oriented: you take pride in getting listings right — technically accurate, well-structured, and conversion-optimized • Mission-driven: you care about connecting people with opportunities that can genuinely change their lives • Growth mindset: excited by the opportunity to develop your skillset and take on more over time

🏖️ Benefits

• 100% remote within Germany, with up to 180 days outside Germany (within Europe) • 30 paid vacation days, plus a half-day on your birthday • Access to the WBS GRUPPE learning catalogue and LinkedIn Learning • Team gatherings: meet the team in person at least twice a year at our Berlin headquarters