Director of Product Marketing – Commercialization

Job not on LinkedIn

🔥 10 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

WebChart

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤝 B2B

🤖 Artificial Intelligence

SaaS • B2B • Artificial Intelligence

WebChart is a cloud-based electronic health record (EHR) and clinical platform that delivers specialty-tailored workflows, telehealth, integrated revenue cycle management, and learning tools for medical practices. It emphasizes interoperability with over 300 vendor integrations, strong compliance and certification (ONC, Drummond, EPCS, SOC 2), and AI-driven automation and analytics to streamline documentation, billing, and clinical decision support. WebChart targets healthcare providers of all sizes with a configurable, secure SaaS solution that supports imaging, device interfaces, reporting, and customizable templates across numerous medical specialties.

📋 Description

• Own product positioning and messaging across the Enterprise Health platform and Ozwell AI • Lead category positioning, defining how Enterprise Health frames and owns its space in the market • Lead go-to-market and commercialization planning for AI and future product modules • Translate product capabilities into buyer-relevant narratives for executive, clinical, operational, and IT and security stakeholders, and for sales teams • Partner with SDR leadership and Demand Gen to build and maintain ICP definitions, buyer personas, and segment-specific value propositions • Build the sales enablement system for product launches, expansion motions, and competitive differentiation, including decks, talk tracks, battlecards, one-pagers, demo narratives, and objection handling • Own competitive positioning and win and loss learning, including narratives, battlecards, objection handling, and proof points that help Sales defend Enterprise Health against direct competitors, the status quo, internal build arguments, and adjacent healthcare technology platforms • Build repeatable expansion motions for existing customers, including launch messaging, customer segmentation, adoption narratives, sales plays, proof points, and enablement for Account Management and Sales • Partner with Product, especially the CPO, on roadmap, buyer problems, market requirements, and launch readiness • Serve as the voice of the market into Product Management, influencing roadmap priorities through buyer insights, competitive intelligence, customer feedback, and commercialization opportunities • Build and scale customer proof programs, including case studies, references, testimonials, outcome stories, ROI and value materials, benchmark data, and customer advocates • Help build a repeatable commercialization operating model for Enterprise Health

🎯 Requirements

• 8+ years of B2B marketing, product marketing, commercialization, or go-to-market experience • 5+ years in product marketing, product commercialization, or sales enablement for complex software • Required: experience in B2B healthcare technology, healthcare SaaS, health IT, EHR, clinical workflow, population health, occupational health, employee health, or similarly complex regulated healthcare software • Demonstrated understanding of healthcare buyers, healthcare complexity, clinical or operational workflows, compliance, data governance, and multi-stakeholder buying committees • Proven ability to personally produce the work: messaging, positioning, launch plans, sales decks, talk tracks, competitive briefs, battlecards, one-pagers, demo narratives, customer proof assets, and product and website copy • Strong writing and executive communication skills • Comfort operating in a lean, high-accountability, PE-backed environment where ambiguity is real and execution matters • Strategic enough to shape category and positioning, and practical enough to ship work every week

🏖️ Benefits

• Competitive salary • Bonus eligibility • Health insurance • Professional development opportunities • Flexible working hours • Remote work options