Head of Marketing

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Weekday (YC W21)

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

☁️ SaaS

🎯 Recruiter

Human Resources • SaaS • Recruitment

Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.

📋 Description

• Develop and execute the global marketing strategy aligned with business objectives and growth targets. • Define compelling product positioning, messaging, and category narratives for cloud identity security solutions. • Conduct market research, competitive analysis, and ideal customer profile (ICP) assessments across key international markets. • Build the company's reputation as a thought leader through strategic content, industry engagement, and brand initiatives. • Lead go-to-market (GTM) planning and execution for new product launches and feature releases. • Design and scale demand generation programs across content marketing, digital campaigns, events, account-based marketing (ABM), partnerships, and other acquisition channels. • Partner with Sales to generate high-quality pipeline and accelerate revenue growth. • Develop impactful sales enablement materials that support enterprise sales efforts. • Own the company's brand identity, messaging, and external communications. • Drive content strategy across websites, blogs, whitepapers, case studies, reports, webinars, and public relations initiatives. • Strengthen industry visibility through analyst relations, community engagement, influencers, and strategic partnerships. • Build data-driven marketing campaigns that increase brand awareness, engagement, lead generation, and customer acquisition. • Monitor and optimize key marketing metrics, including pipeline contribution, customer acquisition cost (CAC), ROI, activation, and retention. • Continuously improve channel performance through experimentation, analytics, and performance optimization. • Build, mentor, and lead a high-performing marketing organization. • Manage relationships with agencies, vendors, and external partners. • Foster strong cross-functional collaboration with Product, Sales, Customer Success, and executive leadership to ensure marketing initiatives support business priorities.

🎯 Requirements

• 10+ years of experience in B2B SaaS marketing, with significant leadership experience. • Proven success scaling marketing functions within SaaS, cybersecurity, or enterprise technology organizations. • Strong expertise in product marketing, positioning, messaging, and go-to-market strategy. • Demonstrated experience building demand generation programs that drive qualified pipeline growth. • Excellent storytelling, content strategy, and brand development skills. • Experience marketing to enterprise IT and security decision-makers. • Strong analytical mindset with experience measuring and optimizing marketing performance. • Excellent project management, leadership, and cross-functional collaboration skills. • Comfortable working in fast-paced, high-growth startup environments. • Experience marketing cybersecurity, cloud infrastructure, identity management, or related enterprise technology solutions (preferred). • Exposure to global B2B markets, particularly North America, Europe, and India (preferred). • Experience with enterprise sales enablement, ABM strategies, and partner marketing initiatives (preferred). • Familiarity with modern marketing automation platforms, CRM systems, and analytics tools (preferred).