Customer Loyalty & Engagement Lead

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2 days ago

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Weekday

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Fashion • Retail • eCommerce

Weekday is your everyday paradox wrapped in denim—unapologetic, unpredictable, and always evolving. Discover our full range of men’s and women’s fashion, from statement Weekday jeans and perfectly imperfect suiting to comfort-first underwear and bold pop culture-inspired graphic prints. Build your wardrobe with Astro jeans and chunky scuba pieces, ideal for creating relaxed yet modern outfits. Explore essential mini and maxi skirts, oversized shirts, short sleeve tops, and lightweight jackets—all available in muted tones and bold seasonal hues. Whether you're styling half-tucked tees or layered looks, Weekday offers statement pieces and versatile basics to fit your mood, your moment, and your everyday, embracing the many true expressions of youth.

501 - 1000 employees

Founded 2002

👗 Fashion

🛒 Retail

🛍️ eCommerce

📋 Description

• Customer Retention & Loyalty Programs • Develop and execute strategies to increase repeat purchases, customer lifetime value, and overall engagement. • Design loyalty, membership, win-back, milestone, and VIP campaigns to strengthen customer retention. • Own cross-channel retention programs across email, SMS, WhatsApp, and push notifications, ensuring seamless customer experiences. • CRM Campaign Planning & Execution • Lead end-to-end CRM campaign execution including audience segmentation, content creation, testing, and performance optimization. • Maintain brand consistency in messaging, tone, and creative assets across all communication channels. • Implement automation workflows to enhance personalization, targeting, and campaign efficiency. • Data Analysis & Insights • Track key retention metrics such as cohort performance, repeat purchase rates, SKU retention, and funnel conversion rates. • Use data-driven insights to refine retention strategies, optimize campaigns, and reduce customer churn. • Perform A/B testing on subject lines, content formats, and flows to improve engagement and conversion outcomes. • Revenue & Growth Ownership • Expand CRM audiences while driving measurable retention revenue outcomes. • Collaborate with marketing, product, and sales teams to identify opportunities for upsell, cross-sell, and reactivation campaigns. • Monitor and report on performance against retention goals and provide actionable recommendations for continuous improvement.

🎯 Requirements

• 3–5 years of experience in CRM, lifecycle marketing, retention strategy, or similar roles, ideally in D2C, eCommerce, or subscription businesses. • Hands-on expertise with CRM tools like Klaviyo, HubSpot, or equivalent, including automation and campaign orchestration. • Strong analytical and data interpretation skills with experience in segmentation, cohort analysis, and funnel optimization. • Ability to design compelling campaigns combining strategic insight with creative storytelling. • Excellent project management skills and experience in coordinating multi-channel campaigns.