Director, Demand Generation

🔥 15 minutes ago

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WEKA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

🤖 Artificial Intelligence

🏢 Enterprise

🤝 B2B

💰 $140M Series E - WEKA on 2024-05

Artificial Intelligence • Enterprise • B2B

WEKA is an enterprise-focused company that provides an "AI-Native Data Platform." The available materials reference a WEKA support portal used for customer access and account management, indicating the company offers platform software and support for AI/data workloads aimed at business customers.

📋 Description

• Own WEKA's end-to-end campaign engine: the campaign calendar, campaign briefs, launch planning, content and post-campaign retros • Build multi-channel campaign architectures that combine paid media, email/nurture, webinars, content syndication, content, events, and organic/social into a single coordinated launch • Translate WEKA's vertical ABM cluster model into repeatable campaign playbooks per cluster • Continuously identify and stand up campaigns for new verticals/clusters as WEKA's ICP expands • Run a disciplined campaign operating rhythm • Balance always-on cluster campaigns with targeted 1:1 account plays for strategic must-win accounts • Own the campaign performance narrative • Own the paid media strategy and budget • Manage agency relationships and hold them to performance SLAs • Build and defend the media mix model • Partner with Marketing Ops to ensure clean tracking, UTM discipline, and platform-to-CRM data integrity • Own demand gen's contribution to marketing-sourced and marketing-influenced pipeline against quarterly and annual targets • Partner with RevOps/Sales on lead routing, SLAs, and funnel conversion • Bring campaign-level ROI analysis to monthly/quarterly business reviews • Build, lead, and develop a demand generation team • Partner closely with Field Marketing, Partner Marketing, Product Marketing, and Corporate Marketing to ensure every campaign is integrated across channels

🎯 Requirements

• 8+ years in B2B demand generation, with at least 3+ years at a Director level owning integrated campaign strategy end-to-end • Proven ability to build and run multi-channel campaigns that combine paid media, nurture, webinars/events, and content syndication into a single coordinated program • Direct experience running vertical or segment-based ABM campaigns at scale • Deep hands-on paid media experience: LinkedIn, Google Ads, programmatic, content syndication — including agency management and SLA enforcement • Strong command of marketing attribution and pipeline reporting (Salesforce, Bizible or equivalent multi-touch attribution, Marketo/HubSpot) • Experience in infrastructure, storage, data platform, or AI/ML tooling — enterprise or usage-based B2B tech strongly preferred • A track record of turning ambiguous, high-growth marketing orgs into disciplined, campaign-driven demand engines • Comfortable presenting campaign performance and pipeline ROI directly to sales and executive stakeholders.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options