Director of Paid Media

🔥 15 minutes ago

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third

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2026

🛍️ eCommerce

📣 Marketing

🤝 B2B

eCommerce • Marketing • B2B

third is a commerce growth company that helps consumer brands turn new and emerging platforms into real sales channels. The company positions itself as focused on the “third era of commerce,” partnering with brands to convert platform opportunities into measurable revenue and channel expansion. Their website copy emphasizes commerce strategy and partnership for brands looking to expand beyond traditional channels.

📋 Description

• Own paid media strategy across our client portfolio, with an initial focus on TikTok, Meta, YouTube, and Google. • Develop scalable frameworks for campaign planning, audience development, creative testing, optimization, and reporting. • Create media strategies that drive measurable revenue growth while aligning with client goals and budgets. • Define when and how brands should invest across awareness, consideration, conversion, and retention objectives. • Continuously test, measure, and optimize performance to improve results over time. • Serve as the company's subject matter expert on TikTok advertising, including GMV Max, TikTok Shop, and creator-commerce ad formats. • Stay ahead of platform updates, algorithm changes, measurement capabilities, and emerging ad products. • Monitor evolving opportunities across Meta, YouTube, Google, retail media, and emerging commerce platforms. • Identify new opportunities that create a competitive advantage for Third and our clients. • Manage, coach, and develop the team responsible for paid media execution and optimization. • Establish performance metrics, workflows, quality standards, and operational best practices. • Build scalable systems that improve efficiency while maintaining a high standard of campaign execution. • Own media performance across the portfolio, including budget pacing, ROAS, CAC, revenue contribution, and profitability. • Develop dashboards, KPIs, and reporting frameworks that clearly demonstrate paid media impact. • Ensure attribution, tracking, pixel implementation, and measurement systems are functioning effectively. • Use performance data to identify growth opportunities and improve campaign effectiveness. • Serve as a strategic advisor to clients on paid media investment, platform opportunities, and growth strategies.

🎯 Requirements

• 4- 6 years of experience in paid media, performance marketing, social advertising, or related fields. • 2+ years of leadership experience managing paid media teams. • Deep expertise in TikTok Ads, including GMV Max campaigns, TikTok Shop integrations, and creator-commerce formats. • Expert-level proficiency in Meta advertising across Facebook and Instagram. • Strong understanding of attribution, measurement, pixel implementation, and media analytics. • Experience managing paid media across multiple clients in an agency, platform, or consulting environment. • Proven experience building and scaling high-performing paid media teams. • Strong analytical skills with the ability to turn performance data into strategic action. • Excellent communication, relationship-building, and presentation skills. • Experience working with consumer brands, retailers, agencies, or commerce-focused organizations is preferred.

🏖️ Benefits

• Competitive salary, plus bonus plan