Wellhub
1001 - 5000 employees
Founded 2012
👥 HR Tech
☁️ SaaS
🤝 B2B
💰 Accelerator/Incubator on 2024-12
HR Tech • SaaS • B2B
Wellhub is a corporate wellness platform that packages fitness, mindfulness, nutrition and sleep services into a single subscription for employees whose companies offer it as a workplace benefit. The platform provides access to a large global network (120,000+ in-person gyms & studios, 3,800+ virtual personal trainers, and 90+ premium wellness apps), supports both employer-paid and employee-paid subscription options, and is delivered via an app that companies can launch in about 30 days. Wellhub positions itself as an HR-facing benefit (helping reduce healthcare costs and turnover) and a consumer-facing wellness subscription for employees.
Senior B2B Paid Media Manager
Job not on LinkedIn
🔥 9 minutes ago
Where this job comes from
Posted on Wellhub's careers page ↗, not through a job board
First seen by Remote Rocketship 9 minutes ago
Wellhub
1001 - 5000 employees
Founded 2012
👥 HR Tech
☁️ SaaS
🤝 B2B
💰 Accelerator/Incubator on 2024-12
HR Tech • SaaS • B2B
Wellhub is a corporate wellness platform that packages fitness, mindfulness, nutrition and sleep services into a single subscription for employees whose companies offer it as a workplace benefit. The platform provides access to a large global network (120,000+ in-person gyms & studios, 3,800+ virtual personal trainers, and 90+ premium wellness apps), supports both employer-paid and employee-paid subscription options, and is delivered via an app that companies can launch in about 30 days. Wellhub positions itself as an HR-facing benefit (helping reduce healthcare costs and turnover) and a consumer-facing wellness subscription for employees.
📋 Description
• Lead the Paid Media strategy for Brazil in partnership with regional marketing leadership • Drive cost per MQL, CPA, ROAS, lead and MQL quality, MQL-to-SQL conversion, B2B pipeline, and revenue targets • Lead end-to-end campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, retargeting, display, and DV360 for SMB and Enterprise audiences • Build retargeting and lookalike audiences from the HubSpot database • Connect advertising platform data to the CRM to measure MQL, SQL, and pipeline quality • Run growth experiments, full-funnel B2B campaigns, attribution analyses, and A/B tests • Use AI for campaign analysis, audience discovery, creative testing, reporting automation, and forecasting • Design tests comparing platform AI features with manual setups • Develop responsible AI practices, AI-enabled workflows, prompts, and agents • Lead, motivate, coach, and develop the in-house Paid Media team in Brazil • Partner with marketing, creative, data analytics, and sales teams • Report results, align with the Regional Marketing team, and represent Paid Media in global and regional forums • Propose strategic hypotheses beyond AI-generated recommendations
🎯 Requirements
• Role fully remote and open to candidates based in Brazil • At least 7 years of hands-on experience driving growth and strategy through paid channels • Proven record of managing budget and goals at scale • Experience managing paid media team members and leading B2B paid media strategy • Proven success with Google Ads, Microsoft Ads, Meta, and LinkedIn, including audience segmentation • Experience with a CRM such as HubSpot • Knowledge of tracking and conversion setup and its effect on campaign optimization • Hands-on experience using AI tools such as Claude, ChatGPT, or Gemini and platform AI features • Strong skills in Google Sheets or Excel, including models, forecasts, and pivot tables • Experience with BI tools such as Tableau or Looker Studio • Ability to work across time zones including UK, Brazil, US, and Argentina • Advanced written and spoken English and presentation skills • English is mandatory • Prior B2B paid media experience, advanced English, and experience managing paid media teams are mandatory requirements
🏖️ Benefits
• Free Gold+ Wellhub membership with access to onsite gyms and studios, digital fitness programs, online wellness resources, and up to three family members • Wellz emotional wellbeing program with 52 individual therapy sessions per year and on-demand content • Health, dental, and life insurance • Flexible benefits program • Flexible work options • Home office reimbursement • Flexible schedules aligned with time zones, team needs, and personal routines • Vacations after 6 months • Additional 3 days off per year • 1 additional day off for each year of tenure, up to 5 additional days • Extra holiday for your birthday • 100% paid parental leave for all new parents • Extended leave and ramp-back period for parents giving birth • World-class learning and development platforms • Interactive development sessions • Personalized development roadmap • Internal career opportunities
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