Senior User Acquisition Manager, Google Ads

🕒 January 14

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Welltech

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 Series A on 2017-12

Healthcare • Consulting • Marketing

Welltech is a data-driven company specializing in health and wellness applications. With over 200 million installs, Welltech focuses on developing products geared towards fitness, weight loss, and healthy living, such as the popular apps Muscle Booster and Yoga-Go. The company's offerings are designed to improve the health of millions of people globally and include fitness guides, diet plans, and yoga routines. Welltech emphasizes constant growth and learning, supported by a team of over 700 professionals who work to create reliable, expert-endorsed content. Their products aim to offer comprehensive solutions for fitness and weight management, with a solid foundation in data and analytics.

📋 Description

• Lead high-volume creative testing and turn winning creatives into scalable performance assets • Run and scale high-budget Google Ads campaigns focused on Demand Gen, GDA, and YouTube • Build and test campaign structures, bid strategies, and audience architectures using segmentation, first-party data, exclusions, and expansion strategies • Monitor performance KPIs in Google Ads and BI tools and turn data into actionable growth initiatives • Recommend UX, funnel, and landing-page improvements based on data and user behavior • Monitor industry and competitor trends and translate insights into testing and scaling opportunities • Track platform and auction dynamics and share best practices with the PPC team across apps • Use and suggest automation and analytics solutions, including autorules and scripts, to improve efficiency and iteration speed • Independently manage the project, achieve target ROI, and adjust volumes when necessary • Lead an additional area of responsibility and make data-driven decisions

🎯 Requirements

• 4+ years of hands-on Google Ads experience • Strong DTC experience, preferably with subscription apps • Track record managing $1M+ budgets and significantly scaling accounts while maintaining CAC and LTV/CAC targets • Deep knowledge of Google Ads campaign types, especially Demand Gen, GDA, and YouTube • Experience with other DSPs such as AppLovin is a strong plus • Proven experience with structured, high-volume creative testing at scale • Strong understanding of visual creative formats, hooks, structure, offer framing, and thumb-stopping visuals • Expert knowledge of bidding strategies and audience strategy, including intent layering, first-party data, segmentation, and expansion • Understanding of UX fundamentals and ability to suggest funnel and landing-page improvements • Strong analytical skills and attention to detail • Experience with large datasets and tools including Excel, Tableau, GA4, and data-visualization platforms • Proactive tracking of industry and competitor trends • English proficiency at C1 level for daily communication