Growth Marketing Manager

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WellTheory

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

🏥 Healthcare

🧘 Wellness

🤝 B2B

🔥 Funding within the last year

💰 $14M Series A - WellTheory on 2025-10

Healthcare • Wellness • B2B

WellTheory is a membership-based care company that provides evidence-based nutrition and lifestyle coaching focused on autoimmune and inflammatory conditions. They offer personalized, ongoing care delivered by a care team (registered dietitians, certified health coaches, and care coordinators), advanced lab testing, programs for stress, sleep and movement, and unlimited messaging/1:1 coaching. WellTheory serves both individuals and employers/health plans — offering members reduced symptoms through diet and lifestyle changes and providing employers tools like claims analysis and outcomes reports to lower specialty medication spend.

📋 Description

• Own the strategy and optimization of WellTheory's email and direct mail programs • Drive performance through segmentation, personalization, creative testing, and sequencing improvements • Design and run structured experiments: from hypothesis, establishing a baseline, estimating an expected delta, and establishing clear KPIs • Analyze the end-to-end enrollment funnel, identify drop-off points, and develop clear recommendations for optimizations — then execute on them • Monitor all performance data daily and weekly; be one of the first people to know when something breaks or something's working • Partner with employer and health plan clients to support successful member enrollment — including responding to client communications and creating one-pagers and enablement materials • Present performance, insights, and recommendations to senior leadership clearly and with conviction

🎯 Requirements

• Have deep expertise in email and/or direct mail • You’re equal parts strategist and executor • You move fluently between the data and the creative • Work autonomously and move fast — without cutting corners • Have project management instincts • Can woo clients and present to leadership • This position requires current work authorization in the United States. We are unable to provide visa sponsorship at this time.

🏖️ Benefits

• A team that genuinely cares about each other and the members we serve • A fully remote company that gathers every year for an annual retreat • Meaningful equity and benefits