Senior Marketing Manager – Life Sciences

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Welo Global

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤖 Artificial Intelligence

🤝 B2B

☁️ SaaS

Artificial Intelligence • B2B • SaaS

Welo Global is a multilingual content, data, and AI solutions company that provides enterprise-focused localization, regulated translation, and AI training data through a family of brands (including Welocalize, Park IP, Welo Life Sciences, Welo Data, and Adapt). It combines domain expertise, proprietary AI tools (e. g. , the Opal suite), governed global workforces, and compliance certifications to support use cases across global marketing, intellectual property and legal translations, life sciences regulatory and clinical documentation, and AI model development. The company emphasizes scalable, AI-enabled platforms and workflows to deliver high-quality multilingual content and structured datasets in 300+ languages for corporate clients.

📋 Description

• Develop and implement marketing strategies that align with the service line’s goals and the overarching business objectives. • Collaborate with corporate marketing to ensure alignment with overall brand strategies and messaging. • Work closely with the corporate marketing team to execute the service line's marketing initiatives. • Lead product marketing efforts, ensuring the correct positioning, messaging, and market strategy for new products or services. • Serve as the key liaison between the General Manager, corporate marketing, sales, and product teams. • Gather and analyze customer feedback, market trends, and competitor activities to inform the service line’s marketing strategy. • Work with the corporate marketing team to develop and optimize lead generation and demand generation strategies. • Guide the corporate marketing team in the creation of marketing materials that effectively communicate the service line’s products and value propositions. • Monitor and measure the effectiveness of marketing initiatives, working with the corporate marketing team to analyze performance and optimize strategies.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred. • 8+ years of marketing experience, with a strong background in B2B and product marketing strategies, ideally with a focus on service lines or specific industries. • Proven ability to lead cross-functional teams and work effectively with senior leadership, particularly the General Manager and corporate marketing leaders. • Experience with product positioning, go-to-market strategies, and lifecycle management. • Strong ability to collaborate with internal teams (sales, product, operations) and external agencies or corporate teams to execute marketing strategies. • Ability to use data to make informed decisions and optimize marketing strategies. • Experience with digital marketing strategies, including SEO/SEM, content marketing, and social media marketing. • Excellent project management and organizational skills, with the ability to manage multiple initiatives at once.

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development opportunities