Director, Product Marketing – Mobility, OTR

Job not on LinkedIn

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $198k - $223.7k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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WEX

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1983

🚗 Transport

💸 Finance

💳 Fintech

💰 $310M Post-IPO Debt on 2020-06

Transport • Finance • Fintech

WEX is a global commerce platform specializing in various business solutions to address operational challenges. They provide services in managing and mobilizing fleets with their fuel card systems, offering comprehensive fleet management and analytics. Additionally, they focus on business payments solutions that streamline processes across industries, enhancing efficiency and security. WEX is also involved in employee benefits administration, helping organizations effectively manage health and reimbursement accounts. Their diverse range of services caters to numerous sectors, emphasizing innovation, sustainability, and effective solutions for business growth.

📋 Description

• Ensure product launches drive revenue — not shelfware • Shift roadmap conversations from reactive feature development to market-informed strategy • Elevate sales enablement from asset production to revenue acceleration • Establish Product Marketing as a trusted strategic partner to Product and Sales leadership • Own positioning, segmentation, and go-to-market strategy across Fuel, EV, Telematics, and OTR • Ensure launches translate into measurable business outcomes, including pipeline creation, win-rate improvement, adoption acceleration, and retention impact • Establish post-launch performance reviews and revenue accountability loops • Identify whitespace and growth opportunities across segments • Serve as the voice of the market in roadmap planning and investment discussions • Introduce structured validation processes grounded in customer insight, usage data, and competitive intelligence • Influence pricing, packaging, and portfolio tradeoffs to align with revenue strategy • Partner with Sales leadership to define stage-specific enablement that improves deal velocity and close rates • Shift the organization from reactive one-pager production to disciplined, outcome-driven sales motions • Ensure sellers are equipped with differentiated narratives that resonate across segments • Establish launch tiering, prioritization, and resource allocation frameworks to focus on highest-impact initiatives • Define clear engagement models with Product, Sales, Marketing, and CX • Build scalable processes that increase speed-to-market while maintaining strategic rigor • Build and develop a high-performing PMM team capable of operating as strategic advisors • Coach PMMs to deepen business acumen, executive presence, and cross-functional influence • Foster a culture of accountability, insight-driven thinking, and ownership

🎯 Requirements

• 10+ years of B2B Product Marketing experience in SaaS, fintech, mobility, or complex workflow platforms • Experience owning or materially influencing revenue performance in a multi-segment B2B environment • Proven track record building or evolving a Product Marketing function in an ambiguous or growth-oriented organization • Demonstrated success turning launches into revenue performance • Experience influencing executive-level stakeholders and shifting cross-functional behavior • Deep understanding of complex sales motions and stage-based enablement strategy • Strong business acumen and comfort engaging in portfolio tradeoffs, investment decisions, and revenue planning • Ability to zoom out to shape strategy and zoom in to drive disciplined execution • Experience operationalizing modern tools (including AI) to improve PMM velocity and insight generation • Mobility, fleet, or transportation experience is a plus but not required.

🏖️ Benefits

• health, dental and vision insurances • retirement savings plan • paid time off • health savings account • flexible spending accounts • life insurance • disability insurance • tuition reimbursement