Marketing Automation, CX Strategist

Job not on LinkedIn

🔥 5 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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WEX

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1983

🏥 Healthcare

📦 Logistics

✈️ Travel

💰 $310M Post-IPO Debt on 2020-06

Healthcare • Logistics • Travel

WEX is a global commerce platform specializing in various business solutions to address operational challenges. They provide services in managing and mobilizing fleets with their fuel card systems, offering comprehensive fleet management and analytics. Additionally, they focus on business payments solutions that streamline processes across industries, enhancing efficiency and security. WEX is also involved in employee benefits administration, helping organizations effectively manage health and reimbursement accounts. Their diverse range of services caters to numerous sectors, emphasizing innovation, sustainability, and effective solutions for business growth.

📋 Description

• Design automated customer experiences aligned with business objectives and target outcomes • Partner with CX Automation Engineering, marketing, product, and business subject matter experts • Provide subject-matter leadership on marketing, industry, and competitor trends • Educate stakeholders on how CX automation impacts the business and customers • Collaborate with automation engineers, revenue and product marketing SMEs, designers, and data analysts • Oversee creation of behavior-based marketing automation and personalization copy and graphics • Develop dynamic content strategies using data signals, audience attributes, and data-driven insights • Analyze content performance metrics and use insights to inform strategy and optimization • Drive continuous testing and optimization of content, messaging, and calls-to-action through A/B and multivariate testing • Prioritize and oversee marketing automation content deliverables, ensuring deadlines, quality standards, and strategic alignment

🎯 Requirements

• Bachelor's degree in marketing, business, or a related field • Proven experience in marketing automation and personalization development, with demonstrated success • Strong understanding of marketing automation platforms, including Salesforce Marketing Cloud, Marketo, HubSpot, and Optimizely • Experience with CRM systems, personalization platforms, and analytics tools • Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action • Excellent written and verbal communication skills, with the ability to present complex ideas to technical and non-technical audiences • Experience building and segmenting audiences • History of driving optimization through A/B testing and use of AI tools • Ability to work with highly abstract concepts and incomplete information and provide actionable recommendations to cross-functional teams • Additional desirable skills include B2B marketing, lead scoring and lead management, A/B testing and experimentation, customer lifecycle/CRM marketing strategy, agency-client-facing experience, graphic design and copywriting, and direct generative AI experience