Marketing Automation CX Strategist

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WEX

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1983

🚗 Transport

💸 Finance

💳 Fintech

💰 $310M Post-IPO Debt on 2020-06

Transport • Finance • Fintech

WEX is a global commerce platform specializing in various business solutions to address operational challenges. They provide services in managing and mobilizing fleets with their fuel card systems, offering comprehensive fleet management and analytics. Additionally, they focus on business payments solutions that streamline processes across industries, enhancing efficiency and security. WEX is also involved in employee benefits administration, helping organizations effectively manage health and reimbursement accounts. Their diverse range of services caters to numerous sectors, emphasizing innovation, sustainability, and effective solutions for business growth.

📋 Description

• Proactively engage with CX Automation Engineering partners, SMEs in marketing, product and within the business to design automated experiences that aligns with business objectives and achieves target business outcomes • Demonstrate expertise by staying at the bleeding edge of marketing, industry and competitor trends • Work closely with Automation Engineers, fellow SMEs in Revenue and Product Marketing, designers, and data analysts to ensure seamless execution of content across various channels and optimize the automated customer experiences for conversions • Oversee the creation of high-quality, behavior-based marketing automation and personalization copy and graphics, including deeply personalized emails and web pages • Develop dynamic content strategies based on key moments of opportunity - enabled by data signals, audience attributes, and data-driven insights - to deliver relevant personalized experiences that deliver engagement outcomes from target prospects and customers • Analyze content performance metrics and leverage data insights to inform content strategy, optimization efforts, and identify opportunities to increase conversions • Drive continuous testing and optimization content, messaging, and calls-to-action using A/B and multivariate testing to improve performance and maximize conversion rates • Prioritize and oversee delivery of marketing automation content deliverables. Ensure they meet delivery due dates, adhere to quality standards, and align with marketing automation strategy goals

🎯 Requirements

• Bachelor's degree in marketing, business, or a related field • 5+ years of experience in marketing automation and personalization development, with demonstrated success • Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization platforms, and analytics tools • Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action • Excellent written and verbal communication skills, with the ability to present complex ideas to both technical and non-technical audiences • Experience building and segmenting audiences, and a history of driving optimization through A/B testing and use of AI tools • A demonstrated ability to work with highly abstract concepts and incomplete information yet able to use sound business judgment to provide actionable recommendations to cross functional teams internally

🏖️ Benefits

• Offering comprehensive and market competitive benefits • Support your personal and professional well-being