Senior Media Analyst

🕒 April 13

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Wigoo Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

📱 Media

🤝 B2B

Media • B2B

Wigoo Digital is a performance-focused digital marketing agency that combines strategy, data, and AI to drive acquisition, conversion, and retention for brands. They offer paid media (Google, Meta, TikTok, LinkedIn, marketplaces, retail media), social media and content production, SEO, CRO and analytics, CRM automation, BI & data science, omnichannel consulting, and custom technology/AI integrations. Wigoo serves large regional and global clients across retail, finance, healthcare, and consumer goods, emphasizing measurable growth and data-driven decision-making.

📋 Description

• Develop comprehensive performance media plans, considering the funnel, segmentations, channel mix, and health-related goals (e.g., appointments, qualified leads, exams) • Support the client team with data-driven guidance • Define clear and achievable KPIs: CPA, CPL, CAC, ROAS, CTR, CVR, appointment rates, among others • Manage campaigns on: Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook/Instagram), and Programmatic (when applicable) • Build and optimize campaigns while ensuring compliance with health-sensitive ad policies • Create structured tests (A/B, creatives, audiences, landing pages) • Implement tracking and parameterization structures (UTMs, GA4, CRM, conversion events) • Monitor performance daily and propose strategic optimizations • Build dashboards and executive reports with business-oriented storytelling • Analyze patient/user behavior and typical journeys in the healthcare sector • Measure media impact using CRM data and actual appointment records

🎯 Requirements

• Proven experience with healthcare brands (laboratories, clinics, hospitals, pharma, or similar) • Up-to-date certifications (Google, Meta, Analytics, etc.) • Knowledge of offline media or integration between online and offline channels • Platform proficiency: Expert-level in Google Ads and Meta Ads (Facebook/Instagram) • Programmatic media: Experience with tools such as DV360 (advantageous for senior candidates) • Data analysis: Proficiency in GA4 (Google Analytics 4) • Data visualization: Proficiency in tools such as Looker Studio (or Power BI) • Technical leadership: Ability to perform critical analysis and contribute to the technical development of the team

🏖️ Benefits

• Parking • Career development plan • Transportation or parking allowance • Meal allowance