Marketing Generalist

🔥 0 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Wiser Solutions, Inc.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

📣 Marketing

🛍️ eCommerce

💰 Seed Round on 2016-03

Consulting • Marketing • eCommerce

Wiser Solutions, Inc. is a company that provides comprehensive data-driven solutions for CPG brand manufacturers, eCommerce brands, marketplace sellers, and retailers. Its offerings include price optimization, product discoverability enhancement, retail execution support, and insights for growth and competitiveness in both online and in-store environments. Wiser's tools focus on leveraging pricing data, automation, and market intelligence to help businesses protect margins, maximize sales, and maintain brand consistency. The company's solutions are built on data quality and are designed to enable better commerce execution for its clients.

📋 Description

• Plan and run multi-channel demand-generation campaigns across email, paid search and social, webinars, and account-based programs • Own marketing's pipeline contribution and report on conversion from first touch through sales handoff • Report on paid media spend with an agency partner and optimize cost-per-lead and pipeline efficiency • Build and maintain lead nurture, scoring, and lifecycle flows • Own organic search strategy across traditional SEO and generative engine optimization (GEO) • Drive on-page, technical, and content SEO, including topical authority, structured data, optimization, and site health • Build, launch, and measure campaigns in HubSpot, including workflows, landing pages, forms, segmentation, and reporting • Maintain clean attribution linking marketing activity to pipeline and revenue • Contribute to brand marketing and content projects, including messaging, campaigns, and assets • Help shape a human and direct marketing voice • Work closely with the Senior Director of Marketing, Product Marketing, Design, and a six-person sales team • Deliver against marketing-sourced and marketing-influenced pipeline, MQL-to-SQL conversion, organic visibility, channel efficiency, and pipeline ROI goals

🎯 Requirements

• 3-4+ years in B2B SaaS marketing, with demonstrable demand-gen results tied to pipeline • Hands-on HubSpot proficiency, including building campaigns, workflows, and reporting • Real SEO experience • Curiosity and early experience with GEO / AI-search visibility • Ability to operate as both strategist and executor • Strong analytical instincts and fluency in marketing-to-revenue metrics • Clear, direct writing and communication • Nice to have: experience marketing to brands, retailers, CPG, or e-commerce / retail-tech buyers • Nice to have: account-based marketing (ABM) experience • Nice to have: paid media management across Google, LinkedIn, and paid social • Nice to have: fluency using AI tools for content, SEO, and campaigns

🏖️ Benefits

• Employees can work remotely • Equal employment opportunity • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions