Marketing Generalist

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Wiser Solutions, Inc.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

📣 Marketing

🛍️ eCommerce

💰 Seed Round on 2016-03

Consulting • Marketing • eCommerce

Wiser Solutions, Inc. is a company that provides comprehensive data-driven solutions for CPG brand manufacturers, eCommerce brands, marketplace sellers, and retailers. Its offerings include price optimization, product discoverability enhancement, retail execution support, and insights for growth and competitiveness in both online and in-store environments. Wiser's tools focus on leveraging pricing data, automation, and market intelligence to help businesses protect margins, maximize sales, and maintain brand consistency. The company's solutions are built on data quality and are designed to enable better commerce execution for its clients.

📋 Description

• Demand generation (the core of the role) Collaborate with the Sr. Director of Marketing to plan and run multi-channel campaigns — email, paid search and social, webinars, and account-based programs that generate qualified pipeline. • Own marketing's pipeline contribution: work with Sr. Director of Marketing to hit MQL and pipeline targets, and report on conversion from first touch through to sales handoff. • Report on paid media spend alongside agency partner across channels, optimizing for cost-per-lead and pipeline efficiency. • Build and maintain lead nurture, scoring and lifecycle flows that move contacts from interest to sales-ready. • SEO & GEO (organic visibility) Own organic search strategy alongside the Sr. Director of Marketing across both traditional SEO and generative engine optimization (GEO) — getting our content cited inside AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews. • Drive on-page, technical, and content SEO: topical authority, structured data, optimization and site health. • Marketing operations & HubSpot Build, launch, and measure your own campaigns in HubSpot - workflows, landing pages, forms, segmentation and reporting. • Maintain clean attribution so we can tie marketing activity to pipeline and revenue. • You don't need to be a full-time ops specialist, but you should be fluent enough to run your own programs without waiting on anyone. • Brand, content & the broader marketing stack Lean into brand marketing and content projects — messaging, campaigns and assets — in partnership with Product Marketing and Design. • Take on the range of projects a growing marketing team needs: whatever moves the business, you're willing to own a piece of it. Help shape a marketing voice that sounds human and direct, not templated.

🎯 Requirements

• 3-4+ years in B2B SaaS marketing, with demonstrable demand-gen results tied to pipeline (not just activity). • Hands-on HubSpot proficiency — you've built campaigns, workflows and reporting yourself. • Real SEO experience, plus genuine curiosity and early experience with GEO / AI-search visibility (this is a fast-moving area; we want someone leaning into it). • Comfort operating as both strategist and executor - you can plan a quarter and also ship the work. • Strong analytical instincts: you're fluent in the metrics that connect marketing to revenue and you make decisions from data. • Clear, direct writing and communication. • Nice to have Experience marketing to brands, retailers, CPG, or e-commerce / retail-tech buyers. • Account-based marketing (ABM) experience. • Paid media management across Google, LinkedIn and paid social. • Fluency using AI tools to work faster and produce more across content, SEO, and campaigns.

🏖️ Benefits

• Employees can work remotely