Funnel & Performance Marketer

🕒 May 10

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ARGUMENTORIK ACADEMY

WebsiteLinkedInAll Job Openings

1 - 10 employees

📚 Education

👥 HR Tech

Education • Training • HR Tech

ARGUMENTORIK ACADEMY is a leadership training institution that specializes in developing effective communication and leadership skills for professionals. Their program focuses on the five essential roles of leadership, aiming to empower participants to confidently lead teams, make impactful decisions, and foster positive work environments. With a practical approach, the academy offers extensive training, feedback, and networking opportunities to enhance participants' abilities and career prospects.

📋 Description

• Planning, implementation & optimization of paid campaigns on Meta, Google and LinkedIn • Building, testing and optimizing webinar, VSL (video sales letter) and application funnels • Conversion optimization across the entire funnel: landing pages, webinar slides, booking pages, email sequences • Tight alignment of ad creative, hook and funnel messaging (message-match) • Setting up robust tracking and attribution with Hyros, FunnelCockpit, GoHighLevel (GHL) • A/B testing at all funnel stages: Ad → Landing page → Webinar → Booking → Sales call • Managing key KPIs: CPL, CPA, ROAS, opt-in rate, show-up rate, closing rate, LTV • Collaborating with the creative team, sales and founders to continuously improve the overall system

🎯 Requirements

• 2+ years of experience in performance marketing AND funnel building (ideally in the coaching / info-product space) • Deep understanding of webinar funnels, VSL funnels and high-ticket application funnels • Hands-on experience with FunnelCockpit, GoHighLevel or ClickFunnels (at least one required) • Proficient with Meta Ads Manager, Google Ads and Hyros • Nice-to-have: ActiveCampaign, Zapier, WebinarJam / EverWebinar, Calendly, HubSpot • Understanding of copywriting, offer design and conversion psychology • Analytical mindset, data-driven approach and clear ROAS-oriented thinking • Self-directed, structured and solution-focused work style in a remote setup • Excellent German and English skills

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development opportunities